Things aren’t going well at McDonald’s Japan recently. From the incident where a human tooth turned up in a customer’s food to the shards of plastic found in nuggets and ice cream to the French fry shortage that caused the chain to airlift a metric ton of fries into the country, it’s not surprising that consumers are staying away. Now there’s news about that nugget incident that blames either McDonald’s or the customer for the plastic nugget incident. [More]
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McDonald’s “Signs” Commercial: Heartwarming Message Or Crass Cash-In?
By 1.12.15
Over the weekend, McDonald’s extended its latest “lovin'” campaign with a new ad featuring a series of McDonald’s restaurant signs bearing messages about everything from natural disasters to the Boston Marathon killings to birthday greetings. Some viewers had their hearts warmed by the reminders that local fast food franchises can spread messages of more than just Happy Meals, while other viewers were less won-over, viewing the ad as a crass way for McDonald’s to attach itself to national tragedies. [More]
Burger King Brings Back 15-Cent Chicken Nuggets In Price War With McDonald’s
By 1.12.15
If you have a massive craving for chicken nuggets, great news out of your local fast-food outlets: the nugget price wars have begun. Kind of. After McDonald’s launched its inexplicable deal featuring a box of 50 nuggets for $9.99, Burger King has fired back, offering the more reasonable quantity of ten nuggets for $1.49. It’s all about attracting foot traffic as fast-food outlets try to get American consumers to come back. [More]
McDonald’s Airlifts Fries Into Japan, Another Report Of ‘Dental Material’ In Food
By 1.9.15
Sales are way down at McDonald’s restaurants in Japan, and the continuing French fry shortage isn’t the reason. The public has been understandably freaked out to learn that customers have found plastic pieces and a human tooth in their food recently, and now there’s a report that a diner found crunchy pieces in her burger later found to be the white resin-like material used to fill cavities. [More]
Venezuela Is Not Coping Well With McDonald’s French Fry Shortage
By 1.8.15
Japan isn’t the only country coping with a shortage of French fries in their McDonald’s restaurants right now. In Japan, restaurants are limiting quantities of fries for sale, but Venezuela isn’t coping with a McDonald’s fry shortage in that country very well. [More]
McDonald’s Japan Serves Up Food Containing Plastic Shards, Human Teeth
By 1.7.15
Here in the United States, McDonald’s is busy assuring us that their chicken nuggets are definitely made out of chicken. Over in Japan, the company has a different challenge: assuring the public that their food does not contain pieces of vinyl or human teeth. That’s in addition to the ongoing fry shortage due to a potato shortage in Japan. [More]
McDonald’s Just Wants You To Love Them Again
By 1.2.15
What brings even the worst of archenemies together? If we’re to believe a delightful new ad from McDonald’s, ancient enemies can put aside their differences over a tasty, familiar meal from the fast-food empire. Is that true? We’re not sure, but what McDonald’s wants is to spread the love, and for that love to maybe flow back to McDonald’s as well. [More]
McDonald’s Keeps Its Name Off Its New Healthier-Food Eatery
By 12.30.14
The McDonald’s brand — with its distinctive color scheme, yellow arches, and the use of “Mc” before just about anything it offers — is one of the world’s most well-known. Even people who’ve never had a Big Mac or asked which part of the chicken a McNugget comes from are still aware of the company and its food. Given the power of that brand, you’d expect the company to slap the McDonald’s name on every new venture, but it’s curiously absent from a recently launched eatery from the company. [More]
Was McDonald’s Right To Refuse Service To Diabetic Walk-Up Customer At Drive-Thru?
By 12.29.14
While we understand why a fast food place would only serve late-night customers through the drive-thru window, we’ve never quite understood why these eateries refuse to serve customers who pop by on foot or on bikes. Someone else who doesn’t get this policy is the diabetic man who claims that McDonald’s workers shrugged off his concerns of an impending hypoglycemic attack and refused to serve him because he wasn’t driving. [More]
For The Love Of God, McDonald’s Is Not Getting Rid Of The Big Mac Or Apple Pie
By 12.23.14
You’ve probably seen your Facebook news feed overrun in recent days with people bemoaning the death of the McDonald’s Big Mac and apple pie. But there’s no need to start a petition or put on mourning garb, it’s just another hoax. [More]
The Big McRib Is The Secret Menu Item McDonald’s Should Think About Offering
By 12.22.14
For years, McDonald’s franchisees have been complaining about an abundance of limited time offerings that use ingredients alien to the rest of the menu. But here’s an idea that some believe could invigorate the Golden Arches’ sagging sales without having to worry about millions of unsold frozen chicken wings. [More]
NLRB: McDonald’s Retaliation Against Workers Who Participated In Protests Violates Their Rights
By 12.19.14
McDonald’s and some of its franchisees retaliated against workers who participated in protests and other demonstrations over hours and working conditions, the National Labor Relations Board said today, in announcing several complaints it filed accusing the fast-food chain of violating workers’ rights with “discriminatory discipline.” [More]
Aspiring McDonald’s Customer Falls Asleep In Drive-Thru, Arrested For Drunken Driving
By 12.18.14
The woman in line at the drive-thru at a McDonald’s near Cleveland simply wanted to order some fast food and be on her way. Presumably that’s what she wanted, anyway: she was in the drive-thru line. Restaurant employees called police when she was unable to order due to slurred speech, then fell asleep at the wheel, blocking the drive-thru. [More]
Why Does McDonald’s Have Such A Hard Time Wooing Millennials?
By 12.15.14
Does McDonald’s need to try to change the world to win back its customers? Mickey D’s, still reeling from reporting its steepest monthly sales decline in 14 years, has been reaching out to ad agencies and media companies looking for advice on what kind of charitable partnership it can work up to help it connect better with its customers (specifically “millennials”), the Wall Street Journal reports, citing sources familiar with the matter.
McDonald’s Customers In Japan Can Only Order Small Orders Of Fries Due To Potato Shortage
By 12.15.14
The next time you pull up to a McDonald’s drive-thru window and order a large serving of French fries, drop one on the ground for our comrades in Japan, where customers can only get small orders of fries right now. What fresh hell is this? [More]
McDonald’s Cutting 8 Menu Items Next Year And Narrowing Down Value Meal Options From 16 To 11
By 12.10.14
While McDonald’s customers will soon be getting the option to build their own burgers, the fast food chain’s menu is going to be shrinking a bit despite that new feature. Eight items will be hacked from the menu starting in January, and the extra value meal menu will be narrowed down from the 16 current options to 11 combinations. [More]
What Are Chicken McNuggets Made Out Of? Chicken, Says McDonald’s
By 12.8.14
As McDonald’s continues its dogged quest to avoid the fact that proving to people that your food is actually made from what it should be means you’ve already lost, the latest video missive from the chain seeks to assure customers that chicken McNuggets are actually made out of chicken. Who knew? Apparently not the customers asking these questions. [More]
McDonald’s Bringing Build-Your-Own Burger Option To 2,000 Locations
By 12.8.14
It’s been nearly 10 months since we told you about McDonald’s tiny test of a customizable burger option in a handful of its California restaurants. And in an attempt to turn around its sagging sales, the fast food megachain says it will be bringing the build-your-own concept to thousands more locations in the coming year. [More]
