six degrees of mcseparation

(photo via The Corner by McCafe's Facebook page)

McDonald’s Keeps Its Name Off Its New Healthier-Food Eatery

The McDonald’s brand — with its distinctive color scheme, yellow arches, and the use of “Mc” before just about anything it offers — is one of the world’s most well-known. Even people who’ve never had a Big Mac or asked which part of the chicken a McNugget comes from are still aware of the company and its food. Given the power of that brand, you’d expect the company to slap the McDonald’s name on every new venture, but it’s curiously absent from a recently launched eatery from the company. [More]