The golden days of the All-Day Breakfast Boom may have passed. No, nothing is happening to your afternoon McMuffin, but the sales surge created by offering breakfast at any time has waned in the U.S. So what’s next? [More]
all day breakfast
McDonald’s Has All-Day Breakfast To Thank For Beating Earnings Expectations
By 10.21.16 — Updated: 11.1.16
McDonald’s is probably patting itself on the back right about now: the Golden Arches managed to beat earnings expectations and also achieved solid growth in same-restaurant sales for the most recent quarter. The company says the boost is due in part to its all-day breakfast menu, “McPick” promotions, and its recently revamped chicken nuggets. [More]
Is Taco Bell Testing An All-Day Breakfast Menu?
By 10.17.16 — Updated: 11.1.16
Have you heard of this crazy idea that breakfast foods can be consumed throughout the day? It’s a concept that has worked out pretty well for McDonald’s — so is Taco Bell was apparently willing to give it a try? [More]
McDonald’s Quarterly Sales Show It Can’t Ride All-Day Breakfast Wave Forever
By 7.27.16
When McDonald’s finally introduced an all-day breakfast menu in October 2015, the fast food chain quickly began announcing the exciting results of its decision: sales went up for the first time in two years and customers were flocking back to the chain. Fun times can’t last forever, however. [More]
McDonald’s Launching National All-Day Breakfast Menu That Includes McGriddles
By 7.6.16
Building on the success it’s had so far with its all-day breakfast menu, McDonald’s has announced it will be expanding its offerings in that category with the launch of a new menu that will be available at all Golden Arches locations nationwide. [More]
McGriddles Coming To More McDonald’s All-Day Breakfast Menus
By 3.25.16
McDonald’s customers in Oklahoma must have been big fans of the McGriddle during lunch and dinner: the Golden Arches will expand its test of adding the syrup-flavored breakfast item to the all-day breakfast menu to another 1,000 restaurants across the country. [More]
Dunkin’ Donuts Has A Plan To Compete With McDonald’s: Pointing Out That It Also Serves Breakfast All Day
By 2.25.16
In October Dunkin’ Donuts admitted that it was “obviously” paying attention to McDonald’s all-day breakfast menu, but didn’t seem too worried. Three months later, Dunkin’ is revealing how it plans to tackle the competition in the breakfast arena: remind people that Dunkin’ Donuts also serves breakfast all day. [More]
McDonald’s Testing Mashup Between McGriddle And McChicken In Ohio
By 2.18.16
Last month, McDonald’s began testing the addition of the McGriddle to its all-day breakfast menu in Oklahoma. A group of operators for the fast food restaurant in Ohio have taken that idea and made it their own by piloting a union between the syrup-flavored breakfast item and the McChicken — a Chicken McGriddle. [More]
McDonald’s Testing Addition Of McGriddle To All-Day Breakfast Menus In Oklahoma
By 1.28.16
While McDonald’s pats itself on the back for the success of its all-day breakfast menu — after years of customers asking for it — it’s not content to rest on its eggy laurels. Instead, the chain is testing a new option for the all-day breakfast menu, adding the McGriddle and biscuit sandwiches to the board at 72 restaurants in the Tulsa, OK area starting Feb. 1. [More]
For Reasons Good And Bad, 2015 Was A Big Year For McDonald’s
By 12.31.15
By now you’ve probably heard that McDonald’s may have managed to turn years of slumping sales around by offering customers the ability to munch on an Egg McMuffin (or biscuit, if you live in the right place) after 10:30 a.m. But before the company ultimately went the all-day breakfast route, it tried a lot (we mean a lot) of other ideas in 2015 in an attempt to claw its way back to the top of the fast food restaurant pyramid. [More]
Competitors Looked To Their Wallets To Prepare For McDonald’s All-Day Breakfast
By 12.22.15
Competitors were happy to brush off the idea that they should worry about McDonalds’ new all-day breakfast, but the amount they spent on their own advertising tells a different story. [More]
McDonald’s All-Day Breakfast Is Bringing Back Customers, But Don’t Expect Full Menu Anytime Soon
By 12.9.15
It’s been two months since McDonald’s began offering an all-day breakfast menu — which includes most popular early morning items, but not everything — nationwide. A new report indicates that the idea has been successful in luring back some lost McD’s customers, but not so successful that we’ll all be able to get McGriddles on our way home from work. [More]
Check Which McDonald’s Restaurants Are Serving All-Day Hash Browns Before You Go
By 11.9.15
One thing that disappointed fans of McDonald’s breakfast after the chain expanded its availablility all day long is that not all restaurants offer hash browns all day. Hash Brown Finder is exactly what it sounds like: it flags McDonald’s locations and whether they serve hash browns all day or not. The site is simple to use, plotting locations with hash browns on a Google map. It needs more data, though: if you’ve been to McDonald’s lately, volunteer for this tater-riffic cause. [Hash Brown Finder] [More]
Sonic Unfazed By McDonald’s Entrance Into All-Day Breakfast Arena
By 10.20.15
While other breakfast-serving fast food restaurants are “obviously” paying attention to McDonald’s foray into the all-day breakfast market, officials with Sonic say the new competition isn’t really that big of a deal. [More]
At Least One Burger King Is Trying All-Day Breakfast, Too
By 10.16.15
There’s a limited pool of people who want to eat breakfast for every meal of the day, and diners and family restaurants have been preparing for a world where McDonald’s serves its breakfast menu all day. What about other fast-food outlets, though? At least one Burger King in New Jersey has decided to hop on the bandwagon and offer all-day breakfast. [More]
Where Is McDonald’s Offering All-Day Breakfast Biscuits Or McMuffins? Here’s Your Map
By 10.6.15
Reader D. is disappointed in all-day breakfast at McDonald’s. Not because it exists, but because he lives in an area of Ohio that offers biscuits and not McMuffins on its all-day breakfast menu. He wondered whether we could provide a service to our readers by making a nationwide map that shows which markets have which breakfast breads. We can’t, because McDonald’s already did. [More]
Dunkin’ Donuts Is “Obviously” Paying Attention To McDonald’s All-Day Breakfast Menu
By 10.6.15
Given the hoopla surrounding McDonald’s nationwide entry into the all-day breakfast market, one might assume competitors are a bit wary of how the move will affect their sales. But while Dunkin’ Donuts says that of course, it’s watching the Golden Arches, it’s ready to fight back with the weapons it has at its disposal: breakfast sandwiches, coffee and donuts. [More]
McDonald’s All-Day Breakfast Menu Spotted In The Wild Ahead Of Nationwide Rollout
By 9.17.15
Despite the fact that McDonald’s new all-day breakfast menus are slated to roll out across the country on Oct. 6, it seems there could be a few locations who couldn’t wait: Consumerist reader Victor spotted an all-day breakfast menu at the drive-thru of his local Mickey D’s in Northern California this week, and sent in the evidence. [More]
