After years of teasing customers with the possibility of all-day breakfast, McDonald’s has finally begun small-scale testing of the concept in California. The former McDonald’s ad man who gave the world Ronald McDonald and the “You Deserve a Break Today” slogan says he’s sure that the fast food giant will figure out a way to make McMuffins at all hours of the day. [More]
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McDonald’s Launching Line Of Bigger Burgers For A Limited Time
By 4.7.15
In the latest in a series of changes announced by McDonald’s as it tries to win its way back into the hearts and mouths of consumers, the chain is launching a line of larger burgers starting later this month, for a limited time. [More]
YouTube Kids App Accused Of Deceptive, Excessive Advertising
By 4.7.15
It’s only been a few weeks since Google launched its YouTube Kids app targeted at the youngest Internet users, and it’s already taking heat from consumer advocates who are asking federal regulators to investigate whether the service’s advertising practices run afoul of the law. [More]
McDonald’s To Raise Workers’ Wages, But Only At 10% Of U.S. Restaurants
By 4.1.15
The good news for McDonald’s employees looking for a raise — the company plans to pay workers more and offer new benefits. The not-so-good news — this only affects about 10% of the company’s locations in the U.S. [More]
McDonald’s Changing Grilled Chicken Recipe From 18 Ingredients To 12
By 4.1.15
McDonald’s is making yet another change to its menu. This time the company plans to simplify its chicken recipe by cutting out chemical-sounding ingredients that consumers might not recognize. [More]
McDonald’s Introduces Table Service In Germany For Some Reason
By 3.30.15
Imagine that you’re visiting a large restaurant at the airport in Frankfurt, Germany. You take a seat and give your order to a roving server, who taps it into a tablet computer and takes payment. Then your food arrives, which is…Big Macs and fries? What is this? When did McDonald’s start offering table service? [More]
McDonald’s Confirms Testing Of All-Day Breakfast In San Diego Area
By 3.30.15
Following earlier unconfirmed reports that it would be trying out all-day breakfast, McDonald’s has confirmed the test. [More]
How McDonald’s Markets To Kids Through Moms & Teachers
By 3.20.15
McDonald’s has long been a target of critics of toy-filled Happy Meals who believe that these menu offerings are used to entice kids to eat fast food. The same goes with people who call for the retirement of Ronald McDonald (though one could argue that having a terrifying perma-grin clown as the face of your company isn’t exactly kid-friendly). But McDonald’s kid-targeted marketing doesn’t rely on Happy Meals; it extends into their schools and maybe even to their homes. [More]
Taco Bell May Relocate Original Bell Building To Save It From Demolition
By 3.20.15
Back in January, we reported that the Downey, CA, building where Taco Bell got its start more than 50 years ago is facing possible demolition. Taco Bell, which has long since moved on from that building, responded with a social media campaign to judge whether the structure was worth saving. But now it looks like the company is seriously considering the possibility of preserving the building where it all started, but in a different location. [More]
McDonald’s Workers Claim They Were Told To Treat Burns With Mayo, Mustard
By 3.16.15
From tubs of hot cooking oil to flaming grills and searing griddles, working in any kitchen presents a multitude of burn hazards, and sometimes accidents happen. But some McDonald’s workers say their restaurants are cooking too much food with too few people and that when employees get hurt, management has some odd ideas for how to respond. [More]
McDonald’s Will Pay SXSW Performers After All
By 3.11.15
Global fast-food mega-brand McDonald’s has gone digging behind its metaphorical couch cushions this week after negative music festival-related publicity. A band exposed the company’s plans to not pay artists invited to play in its showcase at the South by Southwest Music Festival, even though it had budgeted to distribute free McDonald’s food and drink. Now, in an unsurprising move, McDonald’s will pay the bands that play in its showcase. [More]
McDonald’s Reportedly Adding Kale To The Menu After Bashing The Vegetable Earlier This Year
By 3.10.15
McDonald’s latest attempt to transform itself into a “modern, progressive burger company” that can attract a younger consumer base apparently includes adding everyone’s (okay, maybe not everyone) favorite superfood to the menu: kale. [More]
Burger King Quietly Dropped Soda From Kids Meals
By 3.10.15
When Wendy’s decided it January to remove soft drinks from its kids meals, it meant that Burger King was the only one of the big three burger chains to still include soda with their youth-targeted menu. But in the last month, BK has quietly pulled the sugary beverages from its kids meals and menu boards. [More]
In Spite Of All That Lovin’, McDonald’s Sales Still Sinking
By 3.9.15
Even though McDonald’s made a huge media push with its G-droppin’ apostrophe-lovin’ hug-acceptin’ Super Bowl-centered marketing campaign, the latest sales data from the world’s largest fast food chain shows that it’s going to take more than a few ads to turn this burger business around. [More]
McDonald’s Invites Indie Band To Sell Out For No Pay
By 3.5.15
The South by Southwest Music Festival is an annual event in Austin, Texas, where you can discover relatively unknown independent bands and absorb other forms of culture. Playing the festival can be a great opportunity, and McDonald’s apparently knows this. The duo Ex Cops received an invitation to play at the “McDonald’s Showcase” at this year’s festival. How much was the global mega-corporation going to pay the band? Well, um, they don’t have a budget for paying the artists. [More]
McDonald’s Sued For $10M After Man Dies Of Heart Attack In Locked Bathroom
By 3.5.15
The family of a New York man who died of a heart attack in a McDonald’s bathroom locked from the inside filed a lawsuit against the fast food company claiming workers failed to get the man help that might have saved his life. [More]
McDonald’s To Use Chickens Raised Without Controversial Antibiotics
By 3.4.15
Last week we expressed hope that new McDonald’s CEO Steve Easterbrook would do more than pay lip service to concerns about over-use of medically important antibiotics in farm animals, and today there appears to be some not-bad news coming out of the Golden Arches. The fast food mega-chain says it will only source chickens raised without the use of antibiotics that are important to humans and will offer milk that doesn’t contain artificial growth hormone. [More]
Can New McDonald’s CEO Turn Tide Against Antibiotic Abuse In Farm Animals?
By 2.27.15
Since the Food and Drug Administration won’t set down hard-and-fast rules on non-medical antibiotic use in farm animals, it’s up to the farmers and the companies who buy the most meat to make a change that will cut down on the use of drugs that result in bigger cows, pigs, and chickens, but also put us all at risk for drug-resistant pathogens. [More]
