McDonald’s Introduces Table Service In Germany For Some Reason
It’s part of an experiment at the 500-seat McDonald’s at the airport in Frankfurt, Germany, where the fast-foodery will try a bold new experiment in bringing food to people. They can either place their orders on a kiosk (like at their locations with fancy $8 burgers in Australia) and then sit and wait for their food to arrive. Easterbrook calls this set up the future of McDonald’s, which raises one inevitable question: would we be expected to tip here in the U.S.?
The job of new McDonald’s CEO Steve Easterbrook is to figure out how to coax people all over the world back into the chain’s restaurants, away from quick-serve interlopers like Chipotle and Panera. Germany is one of the trouble spots, along with the United States.
McDonald’s starts table service in Germany [Reuters]
Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.