Ride-hailing apps Uber and Lyft exited Austin last May, meaning hundreds of thousands of attendees at the currently running South By Southwest festival are seeking new ways to get around the Texas capital. Unfortunately, some say the companies trying to fill the Uber/Lyft void are not ready for the big time. [More]
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McDonald’s Will Pay SXSW Performers After All
By 3.11.15
Global fast-food mega-brand McDonald’s has gone digging behind its metaphorical couch cushions this week after negative music festival-related publicity. A band exposed the company’s plans to not pay artists invited to play in its showcase at the South by Southwest Music Festival, even though it had budgeted to distribute free McDonald’s food and drink. Now, in an unsurprising move, McDonald’s will pay the bands that play in its showcase. [More]
McDonald’s Invites Indie Band To Sell Out For No Pay
By 3.5.15
The South by Southwest Music Festival is an annual event in Austin, Texas, where you can discover relatively unknown independent bands and absorb other forms of culture. Playing the festival can be a great opportunity, and McDonald’s apparently knows this. The duo Ex Cops received an invitation to play at the “McDonald’s Showcase” at this year’s festival. How much was the global mega-corporation going to pay the band? Well, um, they don’t have a budget for paying the artists. [More]
Worst Company In America Bracket To Be Revealed Monday At SXSW
By 3.13.11
We’ve finally finished sorting through your e-mail nominations for this year’s Worst Company In America tournament. Now we’re set to reveal the 32 businesses vying for the title. [More]
Top 5 Guerilla Marketing Mishaps
By 5.8.08
In the never-ending quest for free publicity, guerilla marketers have gone through great lengths to try to make a big splash. Many guerilla marketers will often concoct stunts that are risky or illegal to grab the publics’ attention. Some stunts go over better than others while a few completely backfire. As a tribute to these foolhardy souls, WebUrbanist has put together their top 5 mishaps in guerilla marketing. The list, inside…
