Beer And Breakfast Go Together Like Pop Tarts And India Pale Ale. Wait, What?

If we thought it couldn’t get any more breakfast-y for beer lovers after the creation of Count Chocula beer and HefeWheaties, then we were wrong. Because, apparently, there’s also now a sudsy beverage celebrating everyone’s love for Pop Tarts.

San Francisco brewer 21st Amendment has taken on the breakfast craze with Toaster Pastry, an Indian Red Ale that serves as a salute to Pop Tarts, Fortune reports.

The breakfast-centric beer came about as a way to honor the previous tenants of the brewery’s recently opened new facility in San Leandro, CA.

The former Kellogg Co. factory was used to make Frosted Flakes and Pop-Tarts. There’s no word yet on whether the brewery will pay respects to Tony the Tiger’s preferred cereal in the future.

Toaster Pastry – which Fortune reports is more bitter than the sweet morning meal it’s modeled after – is set to be released at the opening party for the brewery’s new facility on Aug. 29. After that, it will be available for purchase as a seasonal offering in 19.2-ounce cans.

Craft brewers appear to be more readily taking their inspiration for off-the-wall creations from the first meal of the day.

Just yesterday, the makers of Cerealiously Count Chocula beer – which previously created a local cereal shortage – announced it had procured enough of the chocolatey-marshmallowy cereal to bottle and sell it.

And last week, Wheaties announced it had partnered with a Minnesota brewer to create HefeWheaties, although it doesn’t actually taste like the cereal it’s named after.

Now, there’s a Pop-Tart beer [Fortune]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.