When it comes to breakfast, Post wants to serve up more than cereal: The company says it’s paying $1.5 B for the Bob Evans packaged food business, partly so it can have a “presence in breakfast sausage.” [More]
breakfast
Taco Bell Has Decided To Inflict Taco With Fried Egg Shell On The Entire Country
Earlier this spring, Taco Bell continued its assault on the definition of “taco” by testing a new breakfast item in Michigan that involved putting stuff inside a fried egg and calling it a Naked Breakfast Taco. Now, the fast food giant is taking the item nationally. [More]
Chick-fil-A Expands Breakfast Menu With Hash Brown Scramble Bowl, Burrito
Chick-fil-A lovers have long been able to order their favorite chicken sandwich in breakfast form via a biscuit. Now they can get it in bowl form, complete with hash browns. [More]
Starbucks Registers Reportedly Down, Some Locations Giving Out Free Coffee
If you were able to pick up your morning cup of joe from Starbucks today count yourself lucky, as some of the coffee chain’s locations were closed Tuesday thanks to a reported payment system outage. [More]
Nutella’s Makers Want To Convince FDA That Chocolate Spread Isn’t Just For Dessert
When you think of sweet, hazelnut chocolate spread, are you imagining eating it for breakfast or for dessert? If you’re in the latter camp, you agree with the current stance of federal regulators. The makers of Nutella are now trying to make the case, however, that the spread should be considered more of a breakfast item. [More]
Sonic Bringing “Pancake On A Stick” Back Next Spring
Is it too much for you to handle utensils in the morning? Sonic Drive-In thinks it has the answer in the form of a blast from the past: the chain is bringing back its previously popular “Pancake on a Stick” to restaurant menus this fall. [More]
McDonald’s Has All-Day Breakfast To Thank For Beating Earnings Expectations
McDonald’s is probably patting itself on the back right about now: the Golden Arches managed to beat earnings expectations and also achieved solid growth in same-restaurant sales for the most recent quarter. The company says the boost is due in part to its all-day breakfast menu, “McPick” promotions, and its recently revamped chicken nuggets. [More]
Is Taco Bell Testing An All-Day Breakfast Menu?
Have you heard of this crazy idea that breakfast foods can be consumed throughout the day? It’s a concept that has worked out pretty well for McDonald’s — so is Taco Bell was apparently willing to give it a try? [More]
Jack In The Box Is Testing “Brunchfast” Menu In Southern California
As it was foretold, so it has come to pass: after filing a trademark application for the term “brunchfast” earlier this summer, Jack in the Box is now testing a new menu with that name in Southern California. [More]
Here We Go Again: Even More Pumpkin Spice Breakfast Foods
It’s August, and we all know what that means: it’s time for the hot new pumpkin spice products for this fall to hit the aisles and confuse everyone. This year’s hot newcomers are pumpkin spice offerings from cereal companies, with the apparent goal of pumpkin spicing up America’s breakfast tables. [More]
Cereal Sales Are Still Gradually Falling
Sure, there are a few high-end cereal cafés out there, but overall the trend in this country is that Americans are eating less of the stuff. Why? Experts blame more hectic schedules, our aspiration to at least try to eat more protein and less sugar and other carbohydrates, and our just preferring to eat other stuff. [More]
Jack In The Box Wants To Make ‘Brunchfast’ Happen
What is “brunchfast”? The marketers over at Jack in the Box, the company that recently trademarked the term, could probably tell us, but they aren’t talking. Is it serving typical brunch foods incredibly early in the day? Is it a second breakfast eaten later in the day, but not on the weekend so it would be weird to call it brunch? A fast-food company is trying to invent a new meal, but won’t explain what it is until its marketing campaign launches. [More]
Subway Giving Out Free Breakfast Sandwiches For The Month Of May — But There’s A Catch
In what seems to be an effort to carve itself a share of the fast food breakfast market, Subway is offering customers a free breakfast sandwich throughout the month of May. Getting that “free” food won’t be as easy as simply holding out your hand and saying “gimme,” however: you’ll either have to be the kind of person who likes to eat sub sandwiches before 9 a.m., or have a refrigerator to stash one until lunchtime, because the Subway deal is a buy-one-get-one situation: customers will get a six-inch savory breakfast sandwich “with the purchase of any of their favorite handcrafted subs” at participating locations. [Subway] [More]
Taco Bell Launching $1 “Morning Value Menu” In Nationwide Breakfast Expansion
Breakfast: it’s what all the cool kids are offering these days. In order to keep up with the crowd Taco Bell is amping up its breakfast efforts, with a new “Morning Value Menu,” offering most items for $1. [More]