According to a company insider, Aveda recently pulled a hair product from their shelves because it contained too many or too high a concentration of volatile organic compounds (VOCs), which can be nasty pollutants.

This has not been announced anywhere, except for a mention on the company’s product page which says, “Unfortunately, BrilliantTM Spray-On Shine can no longer be shipped to customers the following states: Delaware, District of Columbia, Maine, Massachusetts, Maryland, Michigan, New Hampshire, New Jersey, New York, Pennsylvania, Virginia, Connecticut and Rhode Island. “

AVEDA’s built it’s entire brand of beauty products around being all-natural and organic, all its products are said to be plant and flower based, so it’s no surprise they’re not shouting this from the trees they hug. Our tipster says:

VOCs are not good for the environment or for us to breathe in. Customers coming in looking for their shine fix are NOT told this– we are to give them some kind of line about Aveda always improving their products and blah blah and lets go buy something more expensive. This is because employees job security is based on how much they sell, these numbers are tracked hourly.

Not all VOCs are bad. Trees emit them. So do gas, solvents and paint thinner.

AVEDA couldn’t be reached for comment. — BEN POPKEN

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