give ’em what they want

Mike Mozart

Why Is The Beauty Chain Ulta Growing While The Rest Of Retail Shrinks?

In the last few years, Ulta stores have sprouted in strip malls across the country. The chain plans to open 100 new stores this year. How are they expanding when brick-and-mortar retail in general seems doomed? The company credits its variety of price points, ability to quietly upsell customers to prestige brands, and its salon. [More]