If you’re introducing a new fast-food product, the best way to get it into the public’s hands is to give it to them for free in a massive taste test. That’s the logic that Jack In The Box is using in their promotion for the Double Jack, in which they’re giving away a million burgers to anyone who’s interested. [More]
Two years ago, Oprah promoted on her show a KFC coupon for a free grilled chicken meal. Now the class action lawsuit the resulted after that ended in tears has settled.
If you had planned on taking advantage of McDonald’s planned giveaway of samples of their new line of smoothies, you’re out of luck. Perhaps in an attempt to avoid a debacle like the Oprah/KFC clusterf*ck from last year, the Golden Arches has preemptively pulled the plug on the event to avoid shortages.
Remember last year, when KFC vastly underestimated the popularity of Oprah Winfrey and left millions of customers holding worthless coupons for free grilled chicken meals? The fast food chain had recently asked a judge to dismiss a lawsuit over the debacle, but the judge — probably a fan of Popeye’s — has said no.
It seems like the best promotional campaigns for KFC in the past few years have been on South Park, and that’s despite the fact that Cartman is the chain’s most vocal supporter. An AdAge article today points out that Chick-Fil-A has been eating KFC’s lunch for a while now, and so far every stunt KFC has pulled–name changes, PR-engineered recipe events, botched giveaways, getting Oprah’s blessing–hasn’t stopped the restaurant from losing customers.That’s right: your lack of interest in KFC is what created this bundle of cheesy fried-fried in the first place.
Looks like KFC found some more piles of grilled chicken in a closet somewhere, because next week they’ll hold their third grilled chicken giveaway this year. Their CEO promises that this time the event will be glitch free: all who desire a sample of grilled chicken will receive a sample of grilled chicken.
TMZ.com is reporting that chicken lovers have become disillusioned with KFC and are suing over the Oprah-endorsed Kentucky Grilled Chicken giveaway that went so horribly wrong last month.
It’s the first lunch period since the Oprah-promoted KFC grilled chicken giveaway started. Lines are predictably long.
Oprah is promoting KFC’s grilled chicken, and has hooked the entire Internet up with a coupon for a free grilled chicken meal.