McDonald’s is trying all kinds of new things to attract younger customers and sling fries at them, but we’re not so sure about their plan to increase drive-thru traffic in the United Kingdom by bending the laws of physics. “Please use both lanes to place your order,” a new sign says. Both?

An Alert Twitter user somewhere in the UK shared this confusing notice while visiting only one of the drive-thru lanes.

Yes, yes, we know what the sign is supposed to mean, but that has never stopped us from following an amusing premise through to a conclusion. Perhaps there is a hole in the universe centered on this McDonald’s that allows customers to be in two places at once, doubling drive-thru revenue. Seems like a waste of a perfectly nice wormhole.

Of course, bending the laws of physics is nothing new in marketing: there were the curtains that somehow block more than 100% of light and gravity-proof soup. None of these lead to bilocation, though.

McDonald’s defy quantum physics with sign

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