We’ve noticed an awful lot of “Black Friday” sales recently, and developed a hypothesis that it’s a more inclusive variation of what used to be called “Christmas in July” sales. Now we’ve spotted another major retailer honoring this new holiday: Best Buy.

After all, not everyone celebrates Christmas, but the commerce frenzy of Black Friday is for everyone with a few bucks in their wallet.

Target: Yeah, Summer Black Friday Is The New Christmas In July
Now February and April Also Have Black Fridays
Okay, Great, So Black Friday Is July 12 Now