Most retailers use Black Friday, the day after Thanksgiving, to kick off their biggest shopping season of the year, even if they also move the sales kickoff around a bit. For stores that sell home-improvement and gardening supplies, spring is their biggest shopping season. That impeccable logic led to the invention of Spring Black Friday, which we first noticed in 2013. It isn’t going away. [More]
black friday dilution
Target’s Black Friday In July Promotion Is Back To Annoy Us
By 7.9.15
Sure, Amazon is creating a new shopping holiday that they claim will be even bigger than Black Friday to honor their 20th anniversary, but we can be thankful for one thing: they are not actually referring to it as “Black Friday.” Many other retailers do regardless of what time of year it is, and Target has brought back their annual summer Black Friday promotion. [More]
