Christian went on a trip to IKEA with his buddies and began to imagine, as many have upon seeing the different “sets” around the store recreating rooms in a house fully furnished by IKEA furniture, what would it be like if you actually lived inside the IKEA store? Since he’s a really good photographer, he and his pals then staged a series of delightful photos bringing this concept to life. Very fun way of bringing IKEA’s marketing metaphor to its literal conclusion. It also reminds me of this short sitcom about a family that lives in IKEA that came out last year.
what if you lived at ikea? [christian gideon photography]
Fake Family Lives In Real IKEA