We’ve been talking about brand experiences here lately, with Cadillac opening a cafe and art gallery to explain what their brand feels like, and American Girl is building a new store that they hope will immerse fans in the brand. Well, fast food can do that, too: that’s why Wendy’s isn’t just serving salads in their restaurants. Their new chicken-quinoa offering is a salad experience. [More]
immersive experiences
What If You Actually Lived Inside IKEA?
By 5.9.11
Christian went on a trip to IKEA with his buddies and began to imagine, as many have upon seeing the different “sets” around the store recreating rooms in a house fully furnished by IKEA furniture, what would it be like if you actually lived inside the IKEA store? Since he’s a really good photographer, he and his pals then staged a series of delightful photos bringing this concept to life. Very fun way of bringing IKEA’s marketing metaphor to its literal conclusion. It also reminds me of this short sitcom about a family that lives in IKEA that came out last year. [More]
