honey i shrunk the store

Håkan Dahlström

IKEA Betting Click-And-Collect Stores Will Appeal To Online Shoppers

If the thought of wandering through a giant maze of housewares and furniture and inevitably fighting with your significant other/roommate over which dish rack to buy strikes fear into the very depths of your online shopper’s soul, IKEA’s recent shift in strategy is aimed at attracting shoppers like you. [More]