Dan loves Kellogg’s Frosted Brown Sugar Cinnamon Pop-Tarts. When he saw Kellogg’s had a new version, “Pop-Tarts Go-Tarts,” he gave them a shot and was promptly disgusted. “Bad as in “I ordered the filet and I got rump” bad,” he says.

Disappointed, he registered his dissatisfaction at Kellogg’s site. Several weeks later, he received a surprising letter in the mail…

“How thoughtful of you to take the time to let us know you enjoy Kellogg’s Pop-Tarts Go-Tarts! Frosted Brown Sugar Cinnamon. We are always pleased to hear positive comments from our consumers. Thank you!

Everyone at our company devotes a great deal of effort to developing wholesome, appealing products, and it is good to know you think we have been successful.

We appreciate your interest in our company and products.

Sincerely,

Samuel Jimenez
Consumer Affairs Department”

Dan says Sam also included a $1 coupon good towards a purhcase of Kellogg’s cereal. He adds, “It’s nice to know that some companies take their customer feedback seriously.”

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