Amazon has already been making moves to get into customers’ closets with the in-house apparel brands it launched last year, and rumors that it’s planning a new line of workout clothing. Now, Amazon reportedly wants to slip into something more comfortable: your underwear drawer. [More]
underwear
“This Is Underwear Time” — The Most Brilliant Catalog Cover You Will See Today
By 4.14.16
While we don’t often deal in absolutes, there are some things we are 100% certain about. The cover of a 1920s trade catalog with the title “This is Underwear Time” — complete with the illustration of a a man getting dressed while his dog looks on — is one of those times where we can unequivocally proclaim to have found a truly (possibly unintentionally) brilliant piece of marketing. [More]
Attention, Ladies: You Don’t Have To Buy The Same Trendy, Sexy Underwear Everyone Else Buys
By 2.14.14
We know, we know — all of you women out there (yours truly included because chromosomes) always feel like you’ve got to buy whatever trendy underthings are currently deemed “sexy.” Or at least, a study that seeks to bust that myth says we might feel that pressure. Anyway, it’s not true. You don’t have to buy in to consumer trends, the researchers say. What a relief. [More]
Hanes Wants To Know The Color Of Your Underpants For Some Reason
By 8.2.13
If you’re female and wearing underwear right now, Hanes wants you to come visit and share a little too much information. In exchange, you might win some free underpants and annoy your friends. Hanes gets some market research data and customers might send some sort of creepy tweets. [More]
Jockey Wants To Change How Bra Sizes Work. Can They Succeed?
By 5.31.13
The standard American bra size consists of a number and a letter: the measurement around the wearer’s body in inches, and the lettered cup size, which indicates the difference between the bust measurement and the measurement around the ribcage: in other words, how big the breast is. As anyone who has ever bought a bra knows, this system has its flaws, including vanity sizing, variations between manufacturers, and variations in sizes from one style to another. Jockey is out to change that, but does their new bra-sizing and trying-on system solve the problem or create more? [More]
Alleged Shoplifter Makes A Run For It, Loses Pants
By 5.23.13
Always dress for the task at hand. If you’re going on a long hike, wear layers. Going to the beach? Put on some sunscreen. Suspicious clouds in the sky? Pack an umbrella. And if you’re going shoplifting, for gosh sakes, make sure your clothes fit properly. And put on some underpants. [More]
Has Victoria’s Secret Already Pulled Controversial Teen-Targeted Collection?
By 3.26.13
Earlier this month, Victoria’s Secret launched an ad campaign featuring the slogan “Bright Young Things” for its Spring Break collection. Included in this collection were items like panties with “call me” written on the front or “wild” on the rear end — all of which seemed to marketed toward teens. Not surprisingly, some parents were upset and the collection appears to have vanished. [More]
Stashitware Turns Your Underwear Into A Man Purse
By 8.25.10
Hey guys, do you know what will really sex up a special occasion? First, take off your pants to reveal your enormous crotch bulge. Then reach into your underwear and pull out a 2 liter bottle of Coke. [More]
Destroying Underwear Returned To Stores: Wasteful Or Good Hygiene?
By 8.25.10
G. writes that she learned something during a recent shopping trip to Gilly Hicks that shocked her. While customers can’t try underwear on in the store fitting rooms, they can try it on at home and return it. However, once the underwear is returned to the store, it’s destroyed. G. finds this shocking and wasteful, but it’s no big secret. It’s a common retail practice for returned underwear to be “damaged out,” or put aside for later destruction, when it’s been returned. [More]
Get $70 In Panties For $9 Shipped
By 8.19.10
A FatWallet member spotted a great deal on some La Fee Verte panties where you can combine a 50% off sale with a coupon code and get free shipping if you get 3 or more. [More]
American Apparel Promised A Free Thong, But I Remain Without Butt Floss
By 7.2.10
It’s a familiar story: company offers free item. The promotion goes viral and appears on deal sites, as well as the world’s greatest consumer blog. Company runs out of the free item and shuts down the promotion. That’s what B. says happened when she signed up for American Apparel’s e-mail list to get a free thong. SHe signed up, and then the company ended the promotion after the fact, perhaps hoping that customers wouldn’t notice. Update: American Apparel contacted us, and B. now has replacement thongs. [More]
Guys Love Spanx
By 5.31.10
According to Neiman Marcus, people might make jokes about Spanx for men but they’re flying off the shelves. The men’s fashion director at the department store told the New York Times, “We are selling them as quickly as Spanx can make them. Men may not be talking about it, but they’re buying it.” The president of Freshpair, a website that sells “torso-enhancing” tees, says “profile-enhancing” underwear is also quite popular. [More]
Do Frozen Pantyhose Really Last Longer?
By 3.19.10
In a recent item on how you can save some cash by putting certain items in the freezer, The Daily Green’s Jeff Yeager says that his wife keeps the runs out of her pantyhose by keeping them in the icebox. [More]
How To Buy The Right Gift Of Underthings For Your Special Lady
By 2.12.10
Valentine’s Day is soon approaching. Whatever your feelings about the day, the cold capitalist fact remains: this is a holiday when people who are not women venture into stores and attempt to purchase underthings for women. This can sometimes end badly. Fortunately, blogger Treacle over at Wisebread has broken down the essentials of lingerie-buying into four simple steps that even the most fashion-impaired gentleman can use to find a suitable gift. [More]
Booty Pop: Like A Push-Up Bra For Your Butt
By 1.3.10
The idea of panties with built-in ass enhancement is hardly new, but selling them via infomercial is. And it kind of scares us. That popping sound is particularly disturbing. [More]
Seriously, Your Mom Still Picks Out Your Underwear?
By 11.11.09
A new poll out from U.K. retailer Debenhams casts a dim light on the personal purchasing habits of the men of that country. According to the poll, British guys typically count on their mums to buy their underwear until they’re 19. After that, they finally catch on and realize they should pick it out on their own, the better to woo young women, who generally start picking out their own “knickers” when they’re about 13. [More]
Seriously, Your Mom Still Picks Out Your Underwear?
By 11.10.09
A new poll out from U.K. retailer Debenhams casts a dim light on the personal purchasing habits of the men of that country. According to the poll, British guys typically count on their mums to buy their underwear until they’re 19. After that, they finally catch on and realize they should pick it out on their own, the better to woo young women, who generally start picking out their own “knickers” when they’re about 13.
Underwear Index Shows Economy Not Bulging Just Yet
By 9.21.09
Forget GDP growth, the unemployment rate and even the Big Mac Index. If you want to know how the economy is really doing, and you’re male, just open your fly. (Note: We don’t recommend doing this at work.) According to the Men’s Underwear Index, if your underwear is relatively new, the recovery is on the way. If not, well, we really don’t want to know about it.
