now is the time and now is the place

Hagley Museum and Library

“This Is Underwear Time” — The Most Brilliant Catalog Cover You Will See Today

While we don’t often deal in absolutes, there are some things we are 100% certain about. The cover of a 1920s trade catalog with the title “This is Underwear Time” — complete with the illustration of a a man getting dressed while his dog looks on — is one of those times where we can unequivocally proclaim to have found a truly (possibly unintentionally) brilliant piece of marketing. [More]