Valentine’s Day is soon approaching. Whatever your feelings about the day, the cold capitalist fact remains: this is a holiday when people who are not women venture into stores and attempt to purchase underthings for women. This can sometimes end badly. Fortunately, blogger Treacle over at Wisebread has broken down the essentials of lingerie-buying into four simple steps that even the most fashion-impaired gentleman can use to find a suitable gift.

Some folks may not understand the point of [figuring out her preferred style]. “The lingerie is a gift for both of us,” they might say, “I want to buy something I’ll enjoy seeing her in.” While I understand that perspective, I think it’s flawed. The best way to ensure your lady wears your gift (as opposed to “forgetting” about it) is to buy something you already know she likes. Buying the style she prefers makes her more comfortable. A comfortable woman is a confident woman. And a confident woman is a sexy woman.

Actually, that advice is useful outside of the realm of lingerie-buying, too.

4 Easy Steps to Buying Lingerie for Your Wife, Girlfriend, or Significant Other [Wise Bread]

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