Kraft Scoops .5 Ounces Out Of Philadelphia Cream Cheese Bins

Kraft Scoops .5 Ounces Out Of Philadelphia Cream Cheese Bins

If you’re expecting guests for the holidays, you might pick up some bagels and tubs of flavored cream cheese to feed them. An 8-ounce tub of Philadelphia cream cheese soon won’t go as far as it used to: tubs that have been hit with the Grocery Shrink Ray and downsized to 7.5 ounces have been spotted in stores. [More]

Mondelez

Toblerone Fans Are Not Happy With Mondelez’s Decision To Change Candy Bar’s Shape

It’s always a gamble when companies mess with a product beloved by consumers, as Mondelez found out when it decided to change the shape of its Toblerone chocolate bar in the U.K., pulling a bit of a Grocery Shrink Ray move in the process. [More]

The Grocery Shrink Ray Hit Seattle Bakeries In 1916

The Grocery Shrink Ray Hit Seattle Bakeries In 1916

Did you think that the Grocery Shrink Ray was a modern phenomenon? It turns out that shrinking down food and hoping that no one notices is a venerable tradition, and was front-page news in Seattle a century ago. [More]

Grocery Shrink Ray Swipes A Few Junior Mints

Grocery Shrink Ray Swipes A Few Junior Mints

The Grocery Shrink Ray is the reason why a “half gallon” container of ice cream is no longer half a gallon (with notable exceptions), and why toilet paper squares are no longer four inches. Products shrink almost imperceptibly over time, sometimes disguised by a package redesign. The latest place it has hit? Junior Mints. [More]

Weight Watchers Giant Fudge Bars Lose A Dramatic Amount Of Weight

Weight Watchers Giant Fudge Bars Lose A Dramatic Amount Of Weight

Last year, reader M. sent us pictures of her favorite low-calorie ice cream bars from Weight Watchers, noting that the bars had each lost a few milliliters. Apparently, the Giant Fudge Bars have stayed with their program, and have now become less giant. [More]

Pepsodent Shrinks Toothpaste Tubes Slightly To Keep $1 Price Point

Pepsodent Shrinks Toothpaste Tubes Slightly To Keep $1 Price Point

The Grocery Shrink Ray is what happens when a company wants to cut their expenses, but not raise their prices. Pepsodent is a bargain-brand toothpaste that you can pick up in most stores for $1, but reader Tony noticed something when he bought his last tube: it was half an ounce smaller than the previous one, which he still had handy. [More]

Blue Bunny Shrink Rays Ice Cream And Frozen Yogurt Half-Gallons To 1.44 Quarts

Blue Bunny Shrink Rays Ice Cream And Frozen Yogurt Half-Gallons To 1.44 Quarts

It wasn’t all that long ago that ice cream was sold in actual half gallons, instead of containers of 1.5 to 1.75 quarts… or even smaller. Blue Bunny, a brand that has generally stayed at the higher end of the range, used a recent package redesign to mask shrinkage down to 46 ounces, or 1.44 quarts. [More]

Sargento Shortchanges Customers Who Prefer Sharp Cheddar Cheese

Sargento Shortchanges Customers Who Prefer Sharp Cheddar Cheese

Megan was shopping for cheese at Target over the weekend, as many sensible people do, and she noticed something strange about the pre-sliced packages of Sargento cheddar. It came in two different sizes, which had the same price. Yes, it turns out that one of them was the victim of the Grocery Shrink Ray, taking the total from 20 slices to 18, depriving customers of enough slices to make an entire grilled cheese sandwich. UPDATE: The different sizes may represent different package sizes between cheddar types, which is confusing. [More]

(theimpulsivebuy)

No, Pepperidge Farm’s Milano Cookies Aren’t Victims Of The Grocery Shrink Ray

Chris wrote to Consumerist upset about one of his favorite desserts, Pepperidge Farm’s Milano cookies. The cookies seemed smaller, he said, estimating that they had “reduced the size of the cookies by about 25%.” Was that true? We took his question to the brand’s headquarters, which is not in a farmhouse in Maine. [More]

Starbucks Shrinks A Whole Serving From Iced Espresso Classics

Starbucks Shrinks A Whole Serving From Iced Espresso Classics

Good morning! It’s time to stumble to your kitchen and make something caffeinated to aim at your mouth. One handy way to do that when you’re especially sleepy is to buy pre-mixed iced coffee or espresso and milk drinks at a grocery or discount store. Only Starbucks, a popular maker of those drinks, has shrink rayed an entire serving out of their iced espresso drinks. [More]

Justin’s Almond Butter Hit With Shrink Ray, But Only At Walmart

Justin’s Almond Butter Hit With Shrink Ray, But Only At Walmart

One of the nice things about Justin’s brand nut butters is that they come in a jar that’s a full 16 ounces. Except, reader EC learned recently, at Walmart. Since his last purchase of a nut butter jar last year, the packaging has changed… and so has the volume of almond butter in the jar. [More]

Procter & Gamble Explains Why Powdered Tide Suddenly Needs A Bigger Scoop

Procter & Gamble Explains Why Powdered Tide Suddenly Needs A Bigger Scoop

Earlier this week, we shared a reader’s photo of the new and larger scoop in her box of Tide detergent. Normally, we’d be happy when a company offers something bigger, but in this case it appeared that Tide-maker Procter & Gamble was trying to make customers use more detergent and finish off their boxes faster. Someone from the company’s “Fabric Care Communications” team reached out to explain why they made this change. [More]

Tide Makes Powder Detergent Scoop Bigger For No Clear Reason

Tide Makes Powder Detergent Scoop Bigger For No Clear Reason

Reader N. has some laundry that’s pretty dirty. She has a toddler, who uses cloth diapers. Yet she’s never used more than one scoop of her preferred detergent, Tide powder. She was surprised recently to open up the box and find a bigger scoop inside the box. Who needs this much detergent? Is Procter & Gamble trying to get customers to overdose on suds? [More]

Gift-Wrap Shrink Ray: Walmart’s Labels Are A Little Smaller

Gift-Wrap Shrink Ray: Walmart’s Labels Are A Little Smaller

It’s not just food that the Grocery Shrink Ray hits: we’ve seen it strike everything from grooming products to warranties. We haven’t ever seen a Christmas label shrink ray, though, until Dave sent these pictures comparing labels purchased at Walmart during different years. [More]

Charmin Shaves A Fraction Of An Inch Off Wet Wipes For Adults

Charmin Shaves A Fraction Of An Inch Off Wet Wipes For Adults

There’s still disagreement between wet wipes manufacturers and plumbers and sewage workers about whether “flushable” wet wipes should actually be flushed. What we do know is that one brand of adult wipes, Charmin, has shrunk their product slightly so there’s slightly less in each square to flush. Or not flush. You probably shouldn’t flush them. [More]

SodaStream Dilutes And Shrinks Flavor Syrup Bottles

SodaStream Dilutes And Shrinks Flavor Syrup Bottles

A lot of Consumerist readers are Sodastream fans, and a number of you wrote in with some sad news: as part of a redesign of its proprietary line of flavoring syrups, the bottles are now smaller. How much smaller? The old version made 50 servings of flavored drink, and the new versions make only 29. Why 29? Why not 30? Such are the mysteries of the Grocery Shrink Ray. [More]

Rare Grocery Growth Ray Sighting At Costco: Detergent Grows By 10 Pods

Rare Grocery Growth Ray Sighting At Costco: Detergent Grows By 10 Pods

While detergent pods still have some safety issues and still sort of look a little bit like candy, here’s one inspiring piece of news about them. A few weeks ago, we wrote about Costco’s Kirkland Signature pods shrinking, losing 10 pods from a 130-pod package. Costco contacted us to point out that our reader actually got this backwards: they had recently made the packages bigger, not smaller. [More]

Mustard Shrink Ray Squeezes Out An Ounce From Redesigned Bottle

Mustard Shrink Ray Squeezes Out An Ounce From Redesigned Bottle

Mary bought a new bottle of Heinz mustard, but noticed something when she got the bottle of the condiment home. The bottle had been redesigned, which masked a strike from the Grocery Shrink Ray. Even worse, she thinks that the flavor is now worse. Or does it just seem that way because the jar is smaller? [More]