Earlier this week, we shared a reader’s photo of the new and larger scoop in her box of Tide detergent. Normally, we’d be happy when a company offers something bigger, but in this case it appeared that Tide-maker Procter & Gamble was trying to make customers use more detergent and finish off their boxes faster. Someone from the company’s “Fabric Care Communications” team reached out to explain why they made this change. [More]
