shrinkflation

Mondelez

United Kingdom Discovers 2,529 Products Hit By Grocery Shrink Ray, Calls It ‘Shrinkflation’

The grocery shrink ray is a phenomenon that you may have noticed, where companies make their packaged products slightly smaller, charge the same price, and hope that no one notices. It’s not a new phenomenon, but the Office for National Statistics in the United Kingdom recently tallied up shrunken products in the last five years. [More]