The razor brand Gillette wants its market share back. The company, part of the Procter & Gamble consumer goods conglomerate, isn’t fighting years of falling sales by adding blades and features to its razors for once. It’s cutting prices by as much as 20%. [More]
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Dollar Shave Club Files Countersuit Against Gillette In Patent Fight
By 2.17.16
Two months after Gillette sued Dollar Shave Club, claiming the competitor had violated its intellectual property, the subscription razor service has filed a countersuit, saying it hasn’t infringed on any of its rival’s patents.
[More]
Gillette Suing Dollar Shave Club Claiming Razor Subscription Service Infringes On Its Patents
By 12.17.15
With all those lumbersexuals and their bushy beards taking a big cut out of the razor business, it’s no surprise that competition is fierce. In an effort to protect its slice of the market, Gillette is suing online subscription razor service Dollar Shave Club for violation of intellectual property. [More]
Grocery Shrink Ray Strikes Aldi Bread, Gillette Anti-Perspirant
By 9.29.15
The Grocery Shrink Ray quietly removes almost imperceptible bits of our packaged goods, gradually shrinking some products over time so manufacturers can avoid raising prices. Once you’re aware of it, you begin to notice it every time you buy a slightly smaller replacement for a product that you use regularly. Two readers who bought bread and deodorant noticed exactly that. [More]
That Was Then, This Is Now: How 72 Brands From ‘Mad Men’ Have Changed Since Don Draper Was In Charge
By 5.15.15
Because nothing gold can stay, AMC’s popular Mad Men has reached the final episode of its final, seventh season. Over the course of the show, we’ve seen pitches for a multitude of companies, brands, sports, groups and even cities. While some of those brands were created for the show, the large majority were very real — and some continue to exist today. In the spirit of nostalgia, we thought now might be the right time to check in on those products and companies pitched by Sterling Cooper (and its various rebirths), to see which have been lost to the mists of time, and which still remain. [More]
Tinder Gets Ad Money From Gillette Without Actually Displaying Ads
By 1.16.15
You might be hard pressed to find a dude with a clean-shave face these days, so it might come as no surprise that razor companies are interested in whether or not beards, stubble and other facial hair styles are a fad or have staying power. That’s why Gillette turned to cool kid on the block Tinder to find the answer, spending advertising bucks without ever placing an actual ad. [More]
Gillette Wants To Sell You A Fancy New Razor That Works With Older Blades
By 4.23.14
The Gillette business model is now a legend selling an item inexpensively or giving it away for free, then selling customers a more profitable item that they need to keep that item going. Think of razors and disposable blades, inkjet printers and cartridges, or free mobile phones tied to long service contracts. Now Gillette is changing its time-honored business model a little, and selling the FlexBall razor, which accepts a variety of blade cartridges. [More]
Gillette Auctioning Off “Beard Balls” — Bundles Of Players’ Discarded Facial Hair — For Charity
By 11.21.13
We know what that hollow, empty feeling in the center of your chest is. You’re feeling bereft because you don’t own bundles of discarded facial hair, which previously resided on professional baseball players’ faces. It’s your lucky day, since Gillette has decided it’s a great idea to auction off shavings it’s dubbed “beard balls” from Boston Red Sox players David “Big Papi” Ortiz and Shane Victorino. It’s all for charity, but eww. [More]
Gillette Introduces $.34 Razor… In India
By 10.1.10
While here in the States — and in many parts of the world — Gillette is known for pricier devices like its Fusion ProGlide razors that will cost you upwards of $10-11 just for the handle and one blade (and replacement blades costing $2-3 each), the company is attempting to go the opposite route in India, where it is now selling a razor that costs the equivalent of $.34, with replacement blades going for only $.11 each. [More]
Will Tiger Woods Regain His Status As Walking Billboard?
By 2.19.10
Now that Tiger Woods has come out of sex rehab hibernation — if only momentarily — to beg for a bit of forgiveness from the public that once loved him, the question still remains: Will he ever get close to regaining his status as the poster boy for poster boys? [More]
P&G Will Raise Prices Up To 16% On Products Such As Tide, Head & Shoulders, Etc.
By 7.9.08
Procter & Gamble has announced that you will pay more for your Tide and Head & Shoulders and all their other consumer products. P&G is raising prices by as much as 16% on “fabric, home and hair care, bar soaps, and health and shaving products.” P&G is the manufacturer of popular brands such as Gillette and Ivory soap.
Gillette Charging An Extra $5 For One Additional Razor Blade?
By 3.13.08
A couple of weeks ago, I was at Target, and I saw that all of their Mach 3 cartridges were on clearance. As a Mach 3 user, I was kind of concerned as to what was going on. I hoped that they weren’t discontinuing the Mach 3 and Mach 3 turbo and forcing everyone to buy their newest razor.
Chinese Brothers Develop New "Mock 3" Razors
By 9.19.07
Chinese officials charged the Zhang brothers with assembling 160,000 fake Gillette Mach 3 razor blades in their home with the help of other family members (and, we imagine, lots of boxes of Band-Aids). The home was raided over a year ago, but apparently the charges have just been officially announced. Unless, of course, this very announcement is a forgery—or tainted with lead!
UPDATE! How Did Gillette Know It Was My Birthday??!
By 10.17.06
After a series of inquiring emails, Gillette finally spilled the blood on where they REALLY get their 18-year-old boy list from.
Gillette Razor Blade Hyperdrive
By 3.21.06
I, Brownlee, may have mentioned this before… but I am a huge fan of Gillette’s multiple-razor initiatives. I can still remember the first time I experienced the Mach 3, like an angel’s tongue lusciously licking the follicles off of my cheek. The next day, I marched into work and, with a word of stern command, began ordering stray co-workers — men, women, it didn’t matter — to caress, nay, fondle my cheeks. “What you’re feeling is very similar to what my ass once felt like as an infant,” I’d confidently assert. If this made my co-workers uncomfortable, it was well hidden by the awe which enraptured them at the touch of my silky-smooth jowls.
Gilette s Fusion Razor Review With Built-In Laser-Ion Cannon
By 2.23.06
Copyranter, a disaffected but unbowed copywriter, has a “nice,” i.e. fanged, review of Gilette’s new Fusion razor, which, in keeping with predictions by The Onion and Mad Magazine, features five blades, 10 microfins, a trimmer, a face-goo strip and an intergalactic sub-atomic ray gun.
