procter & gamble

Chris Rief

What’s In That Smell? P&G Will List All Fragrance Ingredients Online

If you’ve ever looked at the list of ingredients on a can of air freshener and wondered what, exactly, is involved in that “sea breeze” scent, you’ll have some more answers soon: Procter & Gamble is joining other companies in the push for transparency with a promise that eventually all of its smelliest home and personal care offerings will detail exactly what substances make up “fragrance.” [More]

Why Does The Same Size Tide Bottle Say That It Washes 20% More Loads?

Why Does The Same Size Tide Bottle Say That It Washes 20% More Loads?

Reader Kelly found herself in a common consumer dilemma: She was confused about the marketing language on some detergent labels. Why did some bottles of Tide that were the exact same size as others on the shelf proclaim that they will wash “20% more loads”? [More]

Kevin Dooley

Gillette Lowers Prices By 20%, Hopes Customers Come Back

The razor brand Gillette wants its market share back. The company, part of the Procter & Gamble consumer goods conglomerate, isn’t fighting years of falling sales by adding blades and features to its razors for once. It’s cutting prices by as much as 20%. [More]


Fabric Softener Apparently Latest Victim Of Millennials’ Killing Spree

Kids these days! Do you know what their problem is? I’ll tell you what their problem is! These whippersnappers just aren’t using enough fabric softener, is what. Why, in my day — wait, fabric softener? [More]

Mike Mozart

Procter & Gamble’s New Idea To Move More Tide Pods: Automatic Subscriptions

Procter & Gamble has realized that it needs to stay ahead of consumer trends to stay a top seller of staple products like razors, detergent, and shampoo. The popularity of Dollar Shave Club took the company by surprise, so it began its own Gillette Shave Club, then apparently wondered what else they could ship to customers at regular intervals so customers wouldn’t have to go to the store. After all, if they don’t have to think about buying razors, they don’t have the opportunity to switch brands. [More]


Walmart Brings In Other Brands, Challenges Longtime Partnership With Procter & Gamble

You may not realize it, but every product that you see on the shelves of a major retailer is there because of intense negotiations behind the scenes over price, placement, number of varieties available, and even whether there will be a near-identical store-brand product next to it on the shelf. [More]

Mike Mozart

Tide’s Answer To Slumping Sales? Use More Detergent Pods!

While shiny, candy-colored detergent pods have poisoned many thousands of kids who mistake them for toys or treats, they’ve been success for detergent brand Tide and its parent company Procter & Gamble. So is it a coincidence that Tide’s new recommendation that customers use as many as three pods per load comes amid an overall sales slump in the detergent category? [More]


Gillette Suing Dollar Shave Club Claiming Razor Subscription Service Infringes On Its Patents

With all those lumbersexuals and their bushy beards taking a big cut out of the razor business, it’s no surprise that competition is fierce. In an effort to protect its slice of the market, Gillette is suing online subscription razor service Dollar Shave Club for violation of intellectual property. [More]


Coty Seals The Deal To Take 43 Beauty Brands Off Procter & Gamble’s Hands For $12.5B

A new look can be expensive, but hey, sometimes you’ve just got to shell out a few billion or so to try out some new cosmetics, right? After earlier reports that it might be in the buying mood, Coty Inc. announced today that it’s shelling out around $12.5 billion to bring 43 Procter & Gamble beauty brands into its company fold. [More]

(Mike Mozart)

Report: Coty Will Acquire Procter & Gamble’s Beauty Brands

Procter & Gamble has been looking to streamline its massive portfolio of brands, looking to sell, spin off, or shut down the majority of them. Last night, the unofficial news came out that many of the company’s beauty brands sold to competitor Coty, which means that Cover Girl and Clairol will be run by another drugstore cosmetics veteran. [More]

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? [More]

Mike Mozart

Detergent Pod Poisonings Increase, Even After Changes To Packaging

In spite of efforts by manufacturers to make their laundry detergent pods look less like candy in a jar, the number of poisoning incidents related to these products continues to grow. [More]


That Was Then, This Is Now: How 72 Brands From ‘Mad Men’ Have Changed Since Don Draper Was In Charge

Because nothing gold can stay, AMC’s popular Mad Men has reached the final episode of its final, seventh season. Over the course of the show, we’ve seen pitches for a multitude of companies, brands, sports, groups and even cities. While some of those brands were created for the show, the large majority were very real — and some continue to exist today. In the spirit of nostalgia, we thought now might be the right time to check in on those products and companies pitched by Sterling Cooper (and its various rebirths), to see which have been lost to the mists of time, and which still remain. [More]

(Mr. Jose Gonzalez)

Amazon Wants You To Shop On The Toilet

Great news for hardcore multi-taskers: Amazon and Procter & Gamble are teaming up to deliver highly relevant ads to consumers while they sit on the toilet. They won’t just show advertisements to this captive audience, though: the placards will also have barcodes that people with Amazon’s smartphone app can scan as virtual coupons for Procter & Gamble products. [More]


Procter & Gamble Is Planning To Ditch Its Duracell Battery Business

Here’s to hoping Duracell has enough battery power to move on with its life after a breakup: Procter & Gamble announced today that it’s planning to ditch its Duracell business, as part of a move to trim down its roster of consumer brands. Duracell will become a separate company, with shareholders getting the option to exchange some or all of their P&G stock for a stake in the new venture. [More]

Procter & Gamble Removes Microbeads From Toothpastes, Still Insists They’re Safe

Procter & Gamble Removes Microbeads From Toothpastes, Still Insists They’re Safe

Microbeads are little plastic beads that appear in face washes, toothpastes, and other personal-care items. They aren’t so beautiful for America’s waterways, where the tiny beads could end up in the stomachs of the fish and fowl we like to gaze at and eat. Some lawmakers want the beads banned, but Procter & Gamble is the latest personal-care products company to dump them voluntarily. [More]


Crest Confirms It’s Distancing Itself From Scandalized NFL

Earlier today, we told you that Procter & Gamble’s Crest toothpaste brand had reportedly backed out of its deal to sponsor the upcoming Breast Cancer Awareness Month initiative with the NFL because of the recent domestic violence scandals that have rocked the league. Now, the folks at Crest have confirmed they will not be part of this year’s campaign with the NFL. [More]

(Xavier J. Peg)

Procter & Gamble Reportedly Cancels NFL Breast Cancer Awareness Promotion

The nation’s largest TV advertiser, and the company that makes many of the products in your bathroom, has reportedly decided against sponsoring the NFL’s annual breast cancer awareness initiative in the wake of numerous allegations of domestic abuse against players. [More]