Hobby Lobby, with its devout Christian ownership, isn’t the first store we’d think of to honor the Great Pumpkin. Yet reader James spotted this festive tree back in mid-September.

Christmas creep in craft stores isn’t normally worth a second glance. After all, if you want to finish your cross-stitched stockings and penguin-festooned potholders in time for December, you need to get started early.

But this tree is different somehow.

It’s seasonally appropriate, but also not.

We’re confused.