UPDATE: Pepsi Says Organic Gatorade Still Slated For 2016 Release

Image courtesy of geoffruddock

UPDATE: After an earlier report that Pepsi was pushing back the release date of its new organic Gatorade to 2017, a spokeswoman for the company reached out to Consumerist and said that unfortunately, “the wrong date was shared” in the media outlet’s interview.

TheStreet had posted an interview with a Gatorade executive who said that G organic would be launching next year. He apparently had his facts wrong: a Pepsi rep told Consumerist on Thursday that the organic Gatorade option “will be launching the back half of 2016.”

“Gatorade continues to listen to athletes and develop products based on science and this feedback,” the company said in an emailed statement. “We are researching many types of athlete solutions, and will roll out an Organic Gatorade option in the back half of 2016.”


If you’ve been jonesing for a new kind of Gatorade, you’ll have a while longer to wait: after announcing last year that it was working on an organic version of Gatorade that it would unleash upon the masses in 2016, PepsiCo now says it’s pushing back the release date for that planned beverage to sometime in 2017.

“It’s in our road map to do Gatorade with less artificial [flavors], and we are developing a G organic that we are planning to launch next year, and then we plan to evaluate the rest of the portfolio to have better choices for athletes,” Xavi Cortadellas, Head of Innovation at Gatorade told TheStreet.

As for why it’s making a move to the organic side, Al Carey, the CEO of PepsiCo Americas Beverages, said last year that it’s what customers want.

“It’s a consumer interest,” Carey said then. “I think they’re very interested in non-GMO [genetically modified organisms] and organic, and to the degree you can make it meaningful to the consumer — do it.”

Of course, Pepsi isn’t alone on the organic bandwagon: companies like Papa John’s, Hershey’sPanera, Campbell’s, Schwan, Subway, Aldi, Mondelez, and more all removed or have promised to stop using artificial flavors and additives in some of their products in response to consumer demand for less processed foods.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.