Sure, any aspiring track star would love to be just like eight-time Olympic gold medalist Usain Bolt. But years after Gatorade pushed a mobile gaming app starring the athlete’s character that urged players to “Keep your performance level high by avoiding water,” the company will have to pay $300,000 as part of a settlement resolving allegations that it violated California law by talking smack about H2O. [More]
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UPDATE: Pepsi Says Organic Gatorade Still Slated For 2016 Release
By 3.30.16
UPDATE: After an earlier report that Pepsi was pushing back the release date of its new organic Gatorade to 2017, a spokeswoman for the company reached out to Consumerist and said that unfortunately, “the wrong date was shared” in the media outlet’s interview. [More]
Pepsi Is Planning To Launch An Organic Version Of Gatorade Next Year
By 12.15.15
Whenever you take a swig of Gatorade, you’re probably not thinking about the Riptide Rush tree that bore fruit and provided your drink with flavor. But Pepsi wants to change how customers view Gatorade with a flying leap onto the healthy trend bandwagon, by introducing an organic version of the sports beverage next year. [More]
Coke, Pepsi Now Removing Brominated Vegetable Oil From All Drinks (Yes, Even Mountain Dew)
By 5.6.14
Yesterday, Coca-Cola made news when it confirmed that it was phasing out the use of brominated vegetable oil (BVO), a food additive that is banned in other parts of the world, in Powerade. Last night, both Coke and Pepsi announced they would be getting rid of the controversial ingredient in all remaining drinks — including Mountain Dew. [More]
Pepsi Decides To Discontinue “Natural” Gatorade Because, Come On, Really?
By 1.16.14
Back when I was growing up on my grandparents’ farm out on the prairie, whenever I was exhausted from a long day of playing professional sports I simply went to the Gatorade well and pulled up a bucketful of natural Gatorade. Nothing like it! Straight from the earth! That’s not true, but there was a “natural” line of Gatorade that PepsiCo has now decided just isn’t working. [More]
Gatorade Removing Controversial Ingredient But Denies It’s Because Of Teen’s Campaign
By 1.25.13
A few weeks after a 15-year-old started an online petition to tell Gatorade to get rid of brominated vegetable oil, an ingredient linked to flame retardants, its parent company PepsiCo says it’s pulling the controversial ingredient from the sports drink. But not because of that petition, says the company. Nope, because of everyone else who was complaining. [More]
Petition Claims Ingredient In Gatorade Is A Flame Retardant, Unsafe For Consumption
By 11.30.12
Gatorade is under fire from a new consumer petition claiming that the company’s beverage contains an unhealthy ingredient, brominated vegetable oil (or BVO), that was developed as a flame retardant. Opponents of the emulsifier, which is used to suspend citric oils in beverages, says it poses health risks like reduced fertility and early-onset puberty. Gatorade says the levels of BVO it uses are totally safe. [More]
Has Gatorade Been Slimmed Down By The Grocery Shrink Ray?
By 6.1.12
For years, Gatorade drinkers have grown familiar with the hard lines of the sports drink’s 32 oz. plastic bottle. Now we’re hearing that the beverage might be shifting over to a slimmer, easier-to-grip bottle — that is also 12.5% smaller. [More]
Health Group Mad At Michael Jordan Ad For Implying Gatorade Cured His Flu
By 5.9.12
Wait a minute — Michael Jordan can do no wrong! So why is a health group so mad at his new ad for Gatorade? Perhaps because the ad seems to maybe kind of imply that Jordan got over a flu during a basketball game in 1997 because he was swilling Gatorade. Jordan isn’t at fault, however. Whew. [More]
Is Coconut Water Really Better Than Gatorade?
By 8.4.10
Coconut water is well, watery, and high in the electrolyte potassium. Recently, some marketing genius realized that it was basically a natural “sports drink.” But is it really better? [More]
Food Companies Start Listening To Customers, Ditch High Fructose Corn Syrup
By 3.17.10
Do Americans feel strongly enough about high fructose corn syrup to seek out food without it? Will anyone go out of their way and pay extra to find soda or ketchup without the controversial corn-based sweetener? AdAge reports that some companies are removing it from their products, but have discovered that marketing the change without alienating consumers who weren’t aware of or simply don’t care about the presence of HFCS poses unique problems. [More]
Tiger Woods' Off-Road Adventure Cost Shareholders $12B
By 12.30.09
A new study says that Tiger Woods spectacular fall from grace has cost shareholders of the firms that used him as a spokesperson to lose $12 billion in value. [More]
Pepsi Sues Coke For False Advertising, Demands Recall Of Sports Drink
By 4.17.09
Pepsi is suing Coke over claims that their new sports drink, Powerade Ion4, is “more complete” than their own Gatorade.
