If pumpkin spice, pumpkin spice latte, and caramel apple are the flavors of fall, red velvet is the flavor of Valentine’s Day, and key lime pie and s’mores are the flavor of summer, what is the flavor of winter? Is there one? M&Ms have traditionally sold bags of cherry or mint flavored candies near Christmas, but now they’ve moved on to hot beverages. The flavor for Christmas is… café mocha.

It’s good that we’ve straightened out this mystery. What seasonal and holiday flavors will marketers come up with next? We thought that the holiday flavor phenomenon had peaked after Peeps milk, but apparently not. Personally, I’m holding out for carrot-flavored Easter treats.

SPOTTED ON SHELVES: Milk Chocolate Cafe Mocha M&M’s [The Impulsive Buy]

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