Brach’s Introduces Easter Chick Shaped Candy Corn For Some Reason

Fear not, candy fans: Brach’s is now able to fill in the bleak waiting time between Valentine’s Day candy corn and Independence Day candy corn with Easter candy corn. Except they’re not “corn,” they’re candy corn chicks. We live in a world where this kind of thing is acceptable.

Well, technically, candy corn chicks, which led Marvo over at The Impulsive Buy to wonder whether candy corn turkeys will be next. Only if we’re lucky.

Alert readers will point out that Easter candy corn already exists. Brach’s has made pastel-colored candy corn for Easter before; it’s these chicks that are new. You can buy “Jesus promise seeds,” which do not sprout into actual plants, but are pastel-colored, appropriate for Easter, and come in individually packets printed with Bible verses.

The chicks are obviously trying to sneak in on Peeps territory. We can’t wait until candy corn chick milk hits the market. Maybe next year.

SPOTTED ON SHELVES – 3/4/2015 [The Impulsive Buy]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.