Breakfast Shrink Ray: Chobani Yogurt, Special K Shave Off Weight

When food companies need to work on their profit margin but don’t want to raise prices, they deploy the Grocery Shrink Ray. The Shrink Ray lets them charge the same amount for fractionally less food. Today, we have most of a Shrink Rayed breakfast: it’s been deployed on Kellogg’s Special K Protein cereal and Chobani yogurt cups.

Mark sent in these cereal boxes., which show an entire ounce removed from Special K Protein after a box redesign. Redesigns often provide handy cover for Shrink Rayage.



Sarra sent this photo of Chobani’s yogurt cups. It always was remarkable that Chobani offered a full six ounces: i suppose it was too wonderful to last.