Kellogg's Finally Explains Eggo Waffle Shortage

Consumerist’s quest to find out on behalf of you, our readers, where all of the Eggo waffles have gone has come to an end. The culprit isn’t aliens or unemployed Americans munching on waffles at home while watching Judge Judy. It was a flood at the factory in Atlanta where the waffles are made.

The scarcity was triggered by September’s floods in the southeastern U.S., which temporarily closed an Atlanta waffle factory, as well as by equipment problems at the company’s largest waffle plant, in Rossville, Tennessee, spokeswoman Kris Charles said today in an e-mail.

We’re not at all bitter that Kellogg’s answers Bloomberg News’s emails, but not ours. Nope. Not one bit.

Since earlier this week, Kellogg’s has also updated their web site to reflect this information. Here’s the entry from the FAQ:

Eggo recently experienced supply constraints caused by flood damage at our bakery in Atlanta. In addition, we’ve been making significant equipment and technology enhancements at our other waffle bakeries. Unfortunately, these repairs and upgrades are taking longer than anticipated.

Eggo is working around the clock to bring everyone’s favorite waffles back to store shelves as quickly as possible. We hope to regain full distribution of Eggo products by the middle of 2010. This is a top priority for Kellogg Company.

Interestingly, waffles from this same Atlanta plant were recalled due to listeria contamination a few months ago, before the flooding.

Kellogg Plant Flood Triggers Eggo Waffle Shortage [Bloomberg]
Eggo FAQ [Kellogg’s]

Hey, Where Did All The Eggo Waffles Go?
Poll: What Caused The Great Eggo Waffle Shortage Of ’09?

(Thanks to reader Josh for the photo!)

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