A group of concerned individuals have politely suggested that Ronald McDonald should be retired along with the Marlboro Man and Joe Camel. McDonald’s has responded calling the clown “a force for good.” [More]
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Police Officer Prepares Orders At McDonald's
By 5.10.10
Wherever Craig lives, that’s where the most Hamburgler-proof McDonald’s in the country is located. He says he was there the other night and a police officer got up from the seating area, went around behind the counter, and prepared his order for him. When Craig asked why the officer was also a McDonald’s employee, the officer followed him outside and asked why he cared. That officer probably thought you were the Hamburglar, Craig. [More]
Target Chicken Nuggets Win Taste Test
By 5.5.10
Consumer Reports subjected its team of trained taste-testers to more than a dozen varieties of chicken nuggets, including both supermarket brands and those from McDonald’s. The winner among the frozen nuggets: Target’s Market Pantry. Soy nuggets from Boca and Morningstar were judged to have “very little chicken flavor.” [More]
These Are The Top 10 Brands In The Whole Wide World
By 4.28.10
For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on that evaluation for their annual Top 100 Most Valuable Global Brands report. Here are the top 10 brands on the BrandZ list. [More]
California County Wants To Take The Toy Out Of Your Happy Meal
By 4.28.10
If your kids pester you into purchasing McDonald’s Happy Meals, they could be severely disappointed the next time they visit Santa Clara County in California, where the county supervisors have voted to pass a law forbidding toys in Happy Meals and other fast food kids meals that don’t meet the county’s nutritional guidelines. [More]
Toxic Fumes At McDonald's That Didn't Come From Kitchen
By 4.27.10
A prank involving some sort of smoke bomb recently sent four employees of a Maryland McDonald’s to the hospital and has authorities on the hunt for suspects. [More]
McDonald's Logo Makes You Impatient And Impulsive
By 4.24.10
A new study has determined that just looking at the logos of fast-food companies like McDonald’s and KFC can trigger behavior associated with your expectations from the brand — namely immediate gratification, even if that means getting something that isn’t as good as what you could get by waiting. [More]
10 Fast Food Items Worse For You Than The KFC Double Down
By 4.20.10
KFC’s Double Down — the bacon sandwich where two pieces of fried chicken replace the bread — has been catching a lot of flack lately; much of it deserved. But a quick comparison of the nutritional (for want of a better word) info between the Double Down and some items on the menus at other fast food joints shows that the “warped creation of a syphilitic brain” might not be as bad for you as a salad at Wendy’s. [More]
Should Insurance Companies Be Investing In Fast Food?
By 4.16.10
A new study in the American Journal of Public Health states that several of the biggest U.S. health insurers are heavily invested in fast food companies, to the tune of $2 billion. This news has caused some to ask whether or not the insurance companies’ vested interest in the growth of fast food stands in direct contrast to their interest in having healthy policy holders. [More]
McDonald's Board Nixes Use Of Cage-Free Eggs In U.S.
By 4.15.10
While most of their competitors are at least paying lip service to the idea of using cage-free eggs in their food, the board of directors for McDonald’s telling shareholders to vote against a proposal that would require McD’s to use at least 5% cage-free eggs in its U.S. restaurants. [More]
McDonald's 10 Piece Nugget Box Shows 11 Nuggets
By 4.14.10
The picture on McDonald’s 10-piece chicken nugget box shows 11 nuggets. Obviously this is a careful piece of psychological chicanery so that consumers feel a subconscious longing for that “missing nugget,” sowing the seeds of future return trips to the Golden Arches. UPDATE: The mystery has been solved… one of the nuggets is cut in half, obviously to reveal its tender separated and recoagulated chicken meat goodness. [via Reddit] (Thanks to Bargaineering!) [More]
Kids Who Can't Even Read Recognize Logos For McDonald's, Disney And… Toyota?
By 4.12.10
A new study of brand recognition in kids shows that even kids who can’t read can recognize corporate logos like Disney, McDonald’s and randomly… Toyota. [More]
Do Not Throw Coffee And Food At McDonald's Workers If You Think They Shortchanged You
By 4.5.10
Just a little friendly advice, if you’re shortchanged at the register — don’t flip out and throw coffee and food at the McDonald’s workers. [More]
NJ Man Wants Filet-O-Fish, Crawls Into Drive-Thru Window To Get It
By 4.1.10
McDonald’s: Taking his cue from both Cheeseburger Josh and that irritating “Gimme That Filet-o-Fish” ad, a dude in South Brunswick, NJ, got so impatient with the service at the drive-thru that he crawled through the window, slapped the employee and then escaped with his precious fish sandwich. [More]
POLL: Should Ronald McDonald Retire?
By 3.30.10
After a half century of scaring/entertaining children for McDonald’s, a health advocacy group is saying it’s time for Ronald McDonald to retire, not because he’s getting long in the tooth (and hasn’t managed to get any less creepy after all these years), but because they believe he’s enticing young kids into eating fast food. [More]
Burger King Challenges McMuffin With New Breakfast Sandwich
By 3.30.10
For decades, the fast food muffin sandwich market has been dominated by McDonald’s. But yesterday, Burger King launched a full-on attack on the McMuffin with the launch of their new Breakfast Muffin. [More]
McDonald's Paid Me $0.10 To Take An Extra Beef Patty
By 3.22.10
Reader Grant says he saved $0.10 by taking an extra patty off McDonald’s hands, which is sort of gross if you try to picture it. [More]
McDonald's To Use Nintendo DS For Training Employees
By 3.22.10
Looks like the Nintendo DS isn’t just for MarioKart and Brain Age. According to a new report, burger biggie McDonald’s is looking to use the handheld gaming device as an employee-training tool. [More]
