Yesterday, we posted a series of photos taken inside different Target stores across the country. They showed refrigerated cases with the makings for a taco salads: cheese, lettuce, and ground meat. What really confused readers were the racks of small bags of Doritos in the middle of the refrigerated case. Target explained how these displays came to be. Maybe this same impeccable logic also led to Cheetos being locked up in the video games section. [More]
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Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same
By 4.23.14
Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]
Doritos Means “Little Golden Things,” And They Were Invented At Disneyland
By 1.31.14 — Updated: 6.12.17
People might have freaked out when a Starbucks opened within the Main Street Bakery at Walt Disney World, but how soon we forget. Cross-branding is nothing new. When Disneyland opened, it featured a Mexican(ish) restaurant called Casa de Fritos run by the Frito company. It was on New Orleans Street, near another product-placement eatery: Aunt Jemima’s Pancake House. It at the Casa de Fritos that the beloved Dorito was invented. Yes, really. [More]
Shrimp Mayonnaise Doritos: Yet Another Bewildering Flavor You Won’t Find In The U.S.
By 1.22.14
Sometimes it’s just like food media outlets in other countries are playing a kind of flavor Mad Libs: [Ingredient not usually in American snacks] + [Another ingredient not usually in American snacks] + [Brand name] = snack concoction the American will inevitably buzz about. Oh, hello, Shrimp Mayonnaise Doritos. [More]
Mountain Dew Cheetos Are Now A Reality…In Japan
By 1.6.14
Strange and magical things come out of Frito-Lay Japan. Things that we in Frito-Lay’s home country never get to see. The latest bit of corporate synergy/snack food horror to hit shelves across the Pacific? Mountain Dew flavored Cheetos. [More]
Lay’s Takes The Work Out Of Dessert With New Chocolate-Covered Potato Chips
By 11.4.13
Sometimes you really need something salty and something sweet come dessert time. But it’s just so much work to combine those two mouth experiences. For those lazy snackers among us, Lay’s is rolling out chocolate-covered potato chips this week. [More]
You’ll Have To Go To Japan To Get Avocado and Cheese Doritos
By 10.17.13
Our site mission is to bring you the very latest in cutting-edge snack technology, and also some incidental consumer news. As part of that mission, we’re sharing the wonderful news that avocado and cheese Doritos are now officially a thing…that you can only buy in Japan. [More]
Prisoner Sues Taco Bell For Allegedly Stealing His Idea For Doritos Locos Tacos
By 5.16.13
We’ve all had that moment: You’re watching TV late at night and see a commercial for a product that you swear, and will tell anyone who asks (or doesn’t), that you came up with first. They stole it! You might scream at the TV, startling the cat. One man currently incarcerated in a super-max federal prison in Colorado is taking his outrage a step further, and suing Taco Bell for allegedly swiping his idea for Doritos Locos Tacos. [More]
7 Things We Learned About The History Of The Doritos Locos Taco
By 5.1.13
We’ve been writing about Taco Bell’s Doritos Locos Taco for more than two years, since it was just a fast food experiment being tested in small pockets around the country. But we never knew exactly where the idea came from. [More]
Doritos Planning Taco Bell Chip Flavor: We Get It, You Guys Love Each Other
By 1.31.13
You know the couple — they start all cute, engage in a little PDA, one of them launches a line of wildly successful tacos using the other’s flavor, and then all of a sudden they’re all over Twitter, gushing at each other in public and making the rest of us cringe. The news of Frito-Lay creating a new chip in a “Taco Bell” flavor is the last straw. Get a room, you guys. And also, what does a Taco Bell taste like? [More]
Pepsi Marinated Chicken Wings & 3 Other Potato Chip Flavors We’d Have To Be Drunk To Try
By 1.14.13
Sometimes it feels like every other country is having so much fun with their snacks and fast food while we’re just stuck with the ho-hum normal flavors of the West. Sour cream and onion-flavored potato chips? Fine, that’s tasty. BUT SO BORING. We can’t help but be jealous of countries like China, which has a vast array of Frito-Lay potato chips that come in flavors like “Pepsi Marinated Chicken Wings.” What in the what now? That has to be fun. [More]
Another Guy Sues Frito-Lay, Says He Wasted $.10/Ounce On 'All-Natural' Chips
By 1.31.12
Print something on a package and you better believe consumers are going to take it seriously, hence why a New York man is adding another lawsuit to Frito-Lay’s docket, claiming their line of chips aren’t made with “all-natural ingredients” as advertised. [More]
Lawsuit Against Frito-Lay: "All-Natural" Means You Shouldn't Be Using Genetically Modified Ingredients
By 1.6.12
One woman in California isn’t about to let a big food company get away with what she says is fraudulent advertising. Frito-Lay is the subject of a new class action suit, which alleges that though they tout certain products as “all natural,” they actually contain genetically modified ingredients, or GMs. [More]
Class-Action Lawsuit Has A Problem With Sun Chips And Tostitos Being Labeled "All Natural"
By 12.22.11
The meaning of the phrase “all natural” is in dispute in a class-action lawsuit recently filed against Frito Lay over claims that some of the company’s Tostitos and Sun Chips products may not live up to consumers’ expectations of an all-natural label. [More]
Doritos Creator Dies At 97, Will Be Buried With His Beloved, Finger-Staining Snack
By 9.26.11
Back in the early ’60s, Arch West not only had the name of a go-getter marketing executive, he also had a job to match as VP of marketing for Frito Co. He also had the vision to create Doritos, the snack that has filled the bellies and stained the fingers of countless nibblers across the globe. Sadly, West recently passed away at the age of 97, but he’s going out in style. [More]
From Spud To Your Taste Buds: How Frito-Lay Chips Are Made
By 5.11.11
As your finger rustles around in the bottom of the bag for that last, delightful chip, perhaps you would like to learn about where your Frito-Lays snack is coming from, eh? Even if you’re not curious, we’re about to tell you. [More]
SunChips Debuts New, Slightly Quieter Biodegradable Bags
By 2.25.11
Good news for trash-haters and late-night snackers alike: biodegradable SunChips bags are back in the United States! But it’s not the controversial original version that caused an unbearable racket and allegedly didn’t compost all that well. [More]
Doritos: Sorry For Only 3 Chips In Your Bag, Here's Some Free Coupons
By 12.22.10
An important update to yesterday’s late-breaking story about a man who opened up his bag of Doritos to find there where only three chips inside. As predicted, after reader D contacted the maker, Frito-Lay, they sent him some free coupons. [More]
