If you’ve ever wondered why massive, international beer behemoths like AB InBev, which is already home to Budweiser and dozens of others, keep gobbling up small craft brewers? Because more Americans are sneering at mass-produced lagers and seeking out local and craft brews instead. As a country, we’re still drinking plenty of beer; we’re just not drinking Bud. [More]
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Lyft, Budweiser Partnering Up Again To Fight Drunk Driving With Free Rides
By 9.20.17
Just like last year, Lyft and Budweiser are teaming up to offer drinkers a safer option for getting home than climbing behind the wheel of their car: They’ll be handing out 150,000 round-trip rides in some states through the end of the year. [More]
Budweiser Marketing Lime-A-Rita Solely To Women
By 3.13.17
Budweiser’s Lime-A-Rita is a strange product. It’s a fruit-flavored malt beverage from a company known for its beer-like substances, and the product’s name implies margaritas, but it contains neither beer nor tequila. As malt beverage sales are falling, though, Budweiser parent AB InBev is going to market the Lime-A-Rita line solely to women. [More]
Get A Golden Bud Light Can, Win A Remote Chance To Win Super Bowl Tickets
By 11.28.16
The premise of the Golden Ticket promotion in the book Charlie and the Chocolate Factory and the two movies based on it was simple: there were five pieces of gold-colored paper hidden in chocolate bars all over the world, and the bearers of those tickets would get to visit Willy Wonka’s candy factory. The grown-up version of this promotion involves 37,000 golden-colored cans of beer hidden in cases of Bud Light, but only seven winners. [More]
Uber’s Self-Driving Truck Startup Delivers Beer To Denver With Driver In Sleeper Cab
By 10.25.16
AB InBev and Uber teamed up last week for a ceremonial delivery: the first recorded commercial shipment delivered by self-driving truck. It was a load of Budweiser, and the truck made its 120-mile trip down a highway with no driver in the seat. [More]
Lyft, Budweiser Team Up To Fight Drunk Driving With Free Rides In Some States
By 9.14.16
Instead of stumbling to your car after a night of drinking beer, Lyft and Budweiser want you to stumble into a chauffeured vehicle, and have teamed up to offer free rides to encourage folks to make the safer choice. [More]
Could AB InBev Try To Buy Coca-Cola To Create Beer & Soda Voltron?
By 9.12.16
After you’ve spent more than $100 billion to acquire your biggest competitor, what’s left? Sure, you can buy up that smaller business here and sell off this subsidiary there, but how does a company regain the adrenaline rush of pulling off a transaction so big people need to stop and count the zeros? [More]
How America’s Two Signature Beer Companies Became Expats
By 7.20.16
Budweiser and Miller: Even if you don’t like them, you have to admit that they have long been considered the two beers most associated with America. Their ads feature vast fields of wheat, baseball, hard-workin’ and hard-partyin’ men and women — heck, Bud even went so far as to rebrand itself “America” for the summer — even though neither brand has been majority owned by an American company in years. And now that U.S. regulators have signed off on on the marriage of Bud and Miller’s parents, these once-American titans of industry have completed their transition to become worldly expatriates. [More]
Anheuser-Busch/SABMiller Mega-Merger Gets Justice Dept. OK, After Miller Agrees To Sell All U.S. Brands
By 7.20.16
The $107 billion (with a b) merger of beer titans Anheuser-Busch InBev and SABMiller has cleared a major hurdle today, with the U.S. Justice Department signing off on the merger — under the condition that Miller divest itself of all its remaining U.S.-based businesses. [More]
Budweiser Accused Of Illegally Using Official Tribal Logo & Slogan In Local Beer Ads
By 6.15.16
“Immoral, unethical, oppressive, unscrupulous”: those are the adjectives a Native American tribe in North Carolina chose in a recently filed lawsuit to describe Anheuser-Busch InBev’s use of the official tribal logo and slogan in a local ad campaign. [More]
‘Murica: The Inevitable Beer Response To Budweiser’s “America” Name Change
By 5.12.16
That didn’t take long: the day after Anheuser-Busch InBev said Budweiser would be temporarily renamed to “America”, a Michigan brewery came out with its own beery appeal to patriotism, albeit a tongue-in-cheek one: ‘Murica. [More]
Budweiser Temporarily Renaming Its Beer “America” Because Why Not?
By 5.10.16
There’s one surefire way to link your product to the land of the free and the brave — just slap the word “America” on it: Anheuser-Busch InBev is taking a patriotic tack as part of its summer advertising campaign, replacing the “Budweiser” name on its 12-oz beer cans and bottles with the word “America,” and swapping “King of Beers” for “E Pluribus Unum.” [More]
FIFA Chief Sepp Blatter Banned Over $2M Payment To Fellow Soccer Exec
By 12.21.15
More than six months after he announced he would eventually be ending his nearly two-decade reign atop the world’s largest soccer organization, FIFA president Sepp Blatter has been banned from the sport for eight years. [More]
Budweiser & Miller Inch Closer To Altar With Agreement On $104.2B Deal
By 10.13.15
Last week, leadership at beer giant SABMiller was not thrilled with Anheuser-Busch InBev’s official marriage proposal, saying it “substantially” undervalued the company. But today Miller announced that the boards of both companies had reached an agreement on principle for a merger valued at $104.2 billion. [More]
Regulators Probing AB InBev Over Allegations Of Pushing Out Craft Brewers By Buying Distributors
By 10.13.15
Despite Anheuser-Busch InBev’s attempt in recent years to get drunk on craft beer by padding its portfolio with small brewers like Golden Road, Goose Island and Blue Point Brewery, among others, the beverage behemoth is in talks with federal regulators over allegations that its recent purchase of distributors is a calculated attempt to shut the door on increasingly popular craft brews. [More]
Budweiser Maker Officially Offers $104 Billion To Buy Miller
By 10.7.15
After SABMiller rejected a $100 billion takeover offer from Anheuser-Busch InBev, the world’s biggest beer company has come forward with a sweeter offer of $104 billion. [More]
Miller Reportedly Turns Down $100B Takeover Offer From Anheuser-Busch
By 10.6.15
With the deadline of Oct. 14 looming for Anheuser-Busch InBev to make a firm offer to acquire fellow beer biggie SABMiller, a new report says that the company’s early informal suggestion of “Hey, what do you guys think of $100 billion?” was turned away for being too low. [More]
Four Major Sponsors Call For FIFA President To Resign Immediately, He Refuses
By 10.2.15
Sure, sure, the president of global soccer association FIFA is under criminal investigation in Switzerland, but that doesn’t mean that he should make any rash decisions, like resigning in advance of the emergency presidential election in February. Now some of FIFA’s deep-pocketed sponsors are calling for Blatter to resign immediately, and he… refuses. [More]
