National Ice Cream Day is officially July 17, or so the ice cream gods have proclaimed, but many businesses are either starting the festivities early or extending the sweet treat deals beyond Sunday. Here’s what you’ll need to know to get your brain freeze on.

1. Uber: The ride-hailing company is kicking off the celebrations on Friday, and calling their promotion #UberIceCream. If you live in a city where UberEats is available, you can request a delivery of free Magnum Ice Cream bars via the UberEats app. If you don’t have UberEats around, the company has ice cream deliveries on offer in 400 cities globally.
When: July 15, 11 a.m. – 3 p.m.

2. Carvel: Customers can purchase any size soft serve ice cream cone or cup and get a second for free at participating locations.
When: July 17

3. Cumberland Farms: This one’s a bit… interesting. Cumberland Farms has a new line of ice cream sandwiches, and will give you one for free — if you purchase a 20 oz Pepsi or Mountain Dew beverage to go with it.
When: Now through Sept. 16

4. Baskin Robbins: Customers can upgrade to a waffle cone for free, with a portion of all ice cream proceeds on Sunday’s sales going to the United Service Organization.
When: Throughout July

5. Cold Stone Creamery: If you’re a member of the chain’s online rewards program called eClub, or sign up to be one, you can get a buy one, get one free coupon. It may take up to 24 hours for you to get your coupon after signing up, however.
When: Whenever you want it.

6. Dairy Queen: There’s no nationwide deal, DQ says, but you should check out your local eatery, because many locations are independently owned and operated.
When: Now, tomorrow, when you have time.

7. Tastee-Freez: Customers can bring this coupon to a participating Tastee-Freez or Wienerschnitzel location and receive $1 off a banana split, up to two per coupon. and they’ll give you $1 off a banana split, up to two per coupon.
When: Now, until July 31

8. Friendly’s: The chain is hosting a monthlong Sprinklefest, which includes discounts on frosted treats.

9. Marble Slab Creamery: Buy one, get one free.
When: Sunday, before 1 p.m. local time.

10. Petsmart: Because National Ice Cream Day is NOT just about humans, PetSmart will be giving away free Doggie Ice Cream Sundaes at all PetSmart PetsHotel locations on July 17.
When: July 17

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