Budweiser Wants You To Buy Beer For Your Buds Without Leaving Your Couch
The company plans to roll the program out nationally, so there’s that. How does it work? If you remember Facebook gifts, where you could pay real money to display cute icons on your friends’ profiles, it’s kind of like that. Except in the real world. Instead of just an icon, recipients can print out (or flash on their mobile phone) vouchers that they can take to a bar or restaurant and redeem for real, non-virtual beer. With a genuine piece of government-issued ID that says they’re over 21, of course.
Businessweek reports that Houston, Los Angeles, San Francisco, and Seattle are probably next to get beer-beaming capabilities, and a nationwide rollout is supposed to come in 2015.
Budweiser Wants You to Buy a Facebook Friend a Real Beer [Bloomberg Businessweek]
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