We often make fun of Target for being a reality vortex where words and numbers have no meaning. Yet at reader JD’s local Target, the store’s own loose relationship with words and marketers’ need to spell words in distinctive and incorrect ways combined to…spell something correctly.

Sort of. Are you familiar with the Glade air freshener/stank-reducer Febreze? The word “breeze” is in there, but intentionally misspelled. Except at Target, of course.

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