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Chris Rief

What’s In That Smell? P&G Will List All Fragrance Ingredients Online

If you’ve ever looked at the list of ingredients on a can of air freshener and wondered what, exactly, is involved in that “sea breeze” scent, you’ll have some more answers soon: Procter & Gamble is joining other companies in the push for transparency with a promise that eventually all of its smelliest home and personal care offerings will detail exactly what substances make up “fragrance.” [More]

Target Reality Vortex Now Runs Its Own Spell Check

Target Reality Vortex Now Runs Its Own Spell Check

We often make fun of Target for being a reality vortex where words and numbers have no meaning. Yet at reader JD’s local Target, the store’s own loose relationship with words and marketers’ need to spell words in distinctive and incorrect ways combined to…spell something correctly. [More]