Why Are There So Many Excess Oreos In China?
Wall Street Journal]
At Mondelez distributors in China, there are piles of unsold Oreo and Chips Ahoy cookies. Why? China is an an economic slump. The brand is used to 25% sales increases every year, and increases are down to only 3% in the first quarter of 2013. The cookie bosses are checking sales every single day and evaluating its marketing and even the sizes and prices of Oreo packages. [Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.