mondeleez

(amyadoyzie)

Why Are There So Many Excess Oreos In China?

At Mondelez distributors in China, there are piles of unsold Oreo and Chips Ahoy cookies. Why? China is an an economic slump. The brand is used to 25% sales increases every year, and increases are down to only 3% in the first quarter of 2013. The cookie bosses are checking sales every single day and evaluating its marketing and even the sizes and prices of Oreo packages. [Wall Street Journal] [More]