At Mondelez distributors in China, there are piles of unsold Oreo and Chips Ahoy cookies. Why? China is an an economic slump. The brand is used to 25% sales increases every year, and increases are down to only 3% in the first quarter of 2013. The cookie bosses are checking sales every single day and evaluating its marketing and even the sizes and prices of Oreo packages. [Wall Street Journal] [More]
