New Book About Comcast Is For Kabletown Employees Only

We’ve been hearing for a couple weeks from folks inside Comcast that the company had commissioned a book on the creation of the country’s largest cable provider (and current owner of a third-tier network called NBC). And while it’s currently being shipped out to all Comcast employees, the 424-page tome will not be made available for those of us who might want to actually read it.

The Philadelphia Inquirer has some details on An Incredible Dream: Ralph Roberts and the Story of Comcast, including the cover shot which features company co-founder Roberts — and proud pop of Comcast CEO Brian Roberts — with his arms outstretched as if to say “come unto me, all ye who wish to wait hours for your cable installer to not show up.”

The book, several years in the making — because nothing at Comcast can happen in a timely manner, was written by William Novak, who has previously penned biographies on Lee Iacocca, Magic Johnson, Oliver North and other people I remember hearing about in elementary school in the ’80s.

While branding experts tell the Inquirer that the book can “demystify the company” in the public realm, we don’t see that happening if the only way to get a copy of the book is by taking it from your Comcast employee neighbor who uses it to hold down the lid of a garbage can.

We’re all too busy re-reading Fifty Shades of Grey to look through any new books right now, but if any Kabletown employees out there actually read An Incredible Dream and want to share their views on it, feel free to e-mail us at

Update: One Comcast employee who has gotten their copy of the book says that it does have a retail price of $30.00 printed on it, so perhaps it will eventually be available for non-Comcast consumption… Though we can’t imagine anyone paying $30 for a book commissioned by Comcast for Comcast about Comcast.

Comcast’s biography, now available to employees []

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