It’s not just about books, apps and audio now — the Google Play store unveiled its “Devices” section today, where it’s selling the unlocked GSM version of the Samsung Galaxy Nexus. This new section of the store will offer hardware directly to customers, something the company tried to do before with “eh” results.

TechCrunch says Google’s attempt to sell the unlocked, unsubsidized Nexus One didn’t work out so well in 2010, and instead, T-Mobile sold the handset at Best Buy stores.

So if something goes wrong with the phone you buy from Google, who do you contact for help — Google or your wireless provider?

Andy Rubin, Google’s SVP of Mobile and Digital Content says the company has “implemented new customer support services to improve the purchasing experience on Google Play,” but for service and provisioning, customers will have to deal with their carriers.

With an entire new division in the Google Play Store, that must mean other devices will be sold by Google, right? After all, as TechCrunch notes, it’s Devices, not Device. Tablets would be a good bet for the next offering, but as Google is staying mum, we’ll just have to wait and see.

Google Opens New ‘Devices’ Section In The Google Play Store To Sell The Unlocked Galaxy Nexus [TechCrunch]

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