Remember this ad? It was in the Wall Street Journal the day after Tiger Woods crashed his car and unleashed a torrent of trashy mistresses on an unsuspecting nation? Yeah, it was for Accenture. Now that company has decided that Tiger Woods is bad for its reputation.
“After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising,” Accenture said, adding that “it wishes only the best for Tiger Woods and his family
The ads in question featured Mr. Woods with a variety of slogans including, “Go on, be a Tiger,” which used to mean, “Be awesome at golfing and being rich.” Now it means “have bad taste in female companionship.” Tee hee.
In a round up of other endorsement deals the AP reports the following:
Gillette: Will not air Tiger Woods commercials or have him at public events for the time being.
EA: Isn’t going to do anything. New Tiger Woods game in 6 months.
Tag Heuer: “Does not care” about Tiger’s private life and notes that he is still the world’s best golfer.
AT&T: Still evaluating
Nike: Is glad he’s taking time off.
Accenture marks 1st sponsor to cut ties with Woods [Yahoo!] (Thanks,Dan!)