Ecosense Brand Insecticide Not Eco-Friendly, Makes No Sense

Reader Dan came across Ortho’s Ecosense insecticide in the store, and noticed something strange. The name “Ecosense” implies some kind of crunchy environmental friendliness, does it not? Why, it’s even written in green right on the package. So why does the package also have the disclaimer, “not intended to imply environmental safety either alone or compared to other products”?

I’m strangely reminded of the Hershey’s chocolate syrup with extra calcium that provides no calcium.

Ecoense Brand [Ortho]