Newly Frugal Behavior Is Permanent, Say Some Consumers

A new study says that 26% of US consumers “have no plans to return to their free-spending ways,” which probably doesn’t sound like good news to retailers. Even worse (for retailers), about a third say they’ve become less loyal.

Of course, what you plan on doing and what you end up doing may change quite a bit if there’s enough marketing aimed at you, and this sounds a lot like shoppers throwing down the gauntlet to retailers.

“Many U.S. consumers turn permanently tight-fisted: survey” [Reuters]
(Photo: Lee Nachtigal)

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