Some McDonald’s locations just got a breakfast dollar menu. For $1 you can be the proud owner of one of six menu items: two hot cakes, a fruit ‘n yogurt parfait, a sausage biscuit, a sausage McMuffin, two hash browns or medium coffee. Reuters says that the change isn’t permanent and reports that analysts are claiming that cheaper breakfast is a result of rising unemployment.
McDonald’s has been outperforming many of its peers in the weak economy. It gets about 10 percent of sales from its Dollar Menu that features lunch and dinner items.
McDonald’s has had the Dollar Menu since 2002. While sales of Dollar Menu items can lower profits for franchisees, the low-price menu attracts customers who often buy other high-profit items like soft drinks.