Calling their food the “Achilles’ heel of the company” Starbucks has announced that they are reworking 90% of their baked goods to remove high fructose corn syrup and/or artificial flavors and dyes, says Reuters.

“Food has been the Achilles’ heel of the company … That statement will be long buried after we launch this program,” Michelle Gass, Starbucks’ executive vice president of marketing, told Reuters on Tuesday.

Expect to see new marking materials pushing the reworked goodies as “Real Food. Simply Delicious.” Starbucks also said they are currently working on a new Frappuchino formula that, presumably, will contain something that more closely resembles coffee.

Starbucks revamps bakery food ingredients [Reuters via Starbucks Gossip]
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